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Why your SMB Needs an Online Marketing Plan

Traditional marketing channels such as print and broadcast have taken a backseat as online marketing continues its ascent, why? For one, online marketing allows you to engage your audience via popular channels that reach a chunk of the population. This creates an interactive platform for communicating with your customers and allowing them to connect with you online, whether it’s on social media platforms or search engines. It also allows you to easily keep track of what works in the form of detailed analytics reports that provide you with key insights regarding your online marketing campaign.

Getting to know your customers   

More than ever, consumers are interacting with brands online. Often times, a simple google search is all it takes for a new customer to decide to invest in what you’re selling. Small business owners know that their client-base is the heart and soul of their enterprise. Therefore, in developing a marketing strategy that promises to engage a crowd, it’s essential you consider your market and research the tools, messages and mediums which are most likely to draw them in.

So how do you start a bullet-proof online marketing campaign?

Marketing in the digital age requires an interactive approach. When it comes to spreading the word, SMB’s are bound to benefit from a structured online marketing plan. Converting and engaging customers can be done by leveraging several tools such as social networking giant, Facebook, or Search Engine Optimisation (SEO) to promote and advance your online presence. This is only the start of the virtually boundless trove of online marketing tools at your disposal.

What are the types of Online Marketing?

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay-per-click advertising (PPC)
  • Content marketing
  • Social Media Marketing (SMM)
  • Affiliate marketing
  • Email marketing

In the coming blog posts, we plan on providing you with a breakdown of each to ensure that you’re informed when it comes to selecting the right combination of online marketing tools and web hosting enhancements for your business and brand.

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