As a member of the online community, you’re no stranger to the news of data-breaches which, as the digital world expands in global usership, is almost as regularly occurring as a poorly-timed political scandal. But opportunistic cyber-criminals leaking sensitive information isn’t restricted to glamorous celebrities or mega-corporation hacks. Which is why it’s important to keep up-to-date with the latest in website security. And a big one, one you’ll have no doubt come across as a particular search term gaining traction, is the security protocol called an SSL (secure socket layers) certificate.
To understand the scramble behind purchasing and implementing SSL on domains, you’ll have to go back several years to Google’s original plea for the move towards a more secure web with the implemented adoption of the HTTPS encryption.
“Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
So what is exactly is an SSL certificate?
SSL is a standard security protocol which establishes encrypted links between a web server and a browser, thereby protecting your website’s sensitive information as it makes its trip across global computer networks.
Big benefits come in small packages
Most online users understand the significance of a solid website security strategy due to the potentially damning consequences of a data-breach. Your website is your home online, the benefits to keeping it secure needn’t be made more apparent. And one safety mechanism comes in the form of an SSL certificate.
In fact, it isn’t simply about securing data, the benefits are overwhelming. For starters, here are just a few ways SSL helps your online property:
- Boosts search rankings and traffic
- Increases trust and conversions
- Protects your website against phishing attacks
- Improves your website performance
- Protects customer data
What does this mean for your domain?
Well, in its pretty infinite search-engine wisdom–Google has started labelling HTTP connections as explicitly non-secure. Simply put, without the power of that unassuming S character, your URL will look a little something like this in the address bar:
The best thing about SSL is it’s easy to set up. We recommend following these simple steps:
- Host with a dedicated IP address
- Buy the certificate
- Activate the certificate
- Install the certificate
- Update your site to use HTTPS
All you have to do is get people to use HTTPS instead of HTTP and Voila! A secure website for both you and your audience.
Need a little more insight regarding the purchase and setup of your SSL certificate? We can help.