For small to medium sized business (SMB) owners, SEO – or search engine optimisation – is essential for building a successful online brand. Many SMBs ignore this low-cost digital marketing strategy, which helps raise a website’s ranking in online searches, this in turn brings in more visitors, resulting in increased business opportunities.
“While we all use search engines to find the information, businesses and services we need, many SMBs neglect SEO because they don’t understand it. Think of it as an exercise in imagining what people will search for when looking for your company,” says internet entrepreneur and head of local hosting company 1-grid, Thomas Vollrath. With a focus on the SMB market, 1-grid provides a range of tools and packages to encourage small businesses to get online, be secure and market themselves more effectively.