SSL protects the information that travels between your website and visitors
The core function of an SSL certificate is to protect information that users enter on your website (banking details, passwords, etc.) and the information your website sends to those users (login details, your company details, etc.).
On installing an SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else has the key to open it.
While dealing with sensitive data such as IDs, passwords, and credit card numbers, SSL’s help you protect against data theft. As the data is turned into an undecipherable format by SSL.
How SSL certificate verification works
The second primary task of an SSL certificate is verifying that you as the business owner operates the website and that you are a legitimate business. Identity verification is one of the most important parts of website security.
A user can be sure that they are sending information to the right server and not to an imposter trying to steal information by simply looking at the SSL certificate installed.
How does an SSL verify who you are?
When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certificate Authority (CA). The CA verifies the identity of you and your organization. Once you have proved your identity, your website gets trust indicators vouching for your integrity. When users see them, they know who they’re talking to.
Think of these as verified Twitter accounts. Such verification makes sure that no imposter creates a fake website pretending to be your business.
An SSL will help your business appear on Google Search and other search engines
In 2014, Google made changes to the way websites appear on Google Search, it gave the upper hand to websites that had an SSL installed.
No SSL? No online payments via your website.
Having an SSL certificate installed is one of the primary requirements set by the payment card industry (PCI). Therefore, if you conduct transactions on your website, an SSL is mandatory whether you want it or not.
An SSL improves your customer trust
How safe would you feel if your browser warned you about a website being “not secure”? Because that’s what will be shown in Google Chrome if you don’t have an SSL certificate. So, how do you secure your domain with SSL? Check out 1-grid’s affordable range of SSL certificates and add an iron layer of protection to your website.