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SEO : Understanding Search Engine Optimization

Most online experiences start with a Search Engine, e.g. Google, Bing, and Yahoo. SEO is about optimizing your website for search engines so that your website can be found using their search function.  This article provides you with information to understand better how this works.

How do customers find you online ?

Due to the size of the internet and the amount of websites already on the internet nowadays it’s not enough to just have a website. If your main sources of traffic is from search engines like Google we would advise making SEO a priority.

You might consider referring to a website designer who is experienced in designing SEO optimized websites or make use of a SEO coaching platform.

Search engines perform the following activities in order to deliver results:


We’re sure you’ve heard the word “crawlers” floating around. Crawlers are programs that visit your website, read your pages and other information and create entries into the search indexing system.


After they have “fetched” all your website pages they start indexing them into a giant database from which they can later be retrieved. Essentially, they are identifying the words and phrases that best describe your pages and assign them particular keywords.


When a search request comes, the search engine compares the search string in the search, e.g. “Web hosting companies in South Africa”, with your indexed pages.

Retrieving results

The search engine then retrieves the best-matched results, displaying them in the browser.

To increase the likelihood of your website being found and ranked well by the search engines, you will need to consider factors like:

  • your choice of keywords
  • keyword density
  • the placement of your keywords in the title
  • meta descriptions
  • use of headings in your post or page (h1, h2, h3)
  • use of images and how they are labelled
  • URL format
  • page title

Google Webmasters provides a very helpful range of tools and tutorials to help you. Use these resources to better understand how to improve your site’s SEO.

TIP: Please see offered SEO coaching software  which is very simple to use. Should you require more information regarding please contact our Support Center by clicking here.


Updated on August 31, 2023

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