Ever found a great website on page 10 of Google? No? That’s because everything you need can be found on the first page. In fact, it’s been said that websites on the second page of Google’s search results lose out on about 90% of traffic!
In recent years, the battle for the first page of Google has been tough. More importantly, it’s harder than ever to stand out in the ocean of online information. So, how do you get your content found by potential customers? Through content optimisation, of course. Or, in other words, the updating or adjusting of the content on your website to make it more attractive to search engines.
Once you have created your website, you are ready to optimise your website to rank high on Google. Here’s how:
Consider your target audience
Create copy that is relevant to your target audience and easy to find. How? Use your copy to answer important questions you think your audience may ask. This also means that you have to create copy that is Search Engine Optimisation-friendly (SEO-friendly) by selecting keywords targeted at your specific audience.
Make it easy to read!
Readability is another point that is often overlooked. Make sure your content is optimised for readers who skim content by using short but striking sentences and numbers or bullet points. Headlines are just as important. Use the main ideas in your headlines to catch your audience’s eyes quickly.
People are attracted to visual content, and websites with visual content gain a lot more traffic! Images bring your product or service to life and make content easier to read and consume. Images can consist of photos, infographics, GIFs or other visual elements – use a mix of these or stick to one high-quality medium.
Selling is about telling stories, and stories can effectively be told through video. Videos are more important than ever – Google now displays video in their search results, so you have an even better chance of being featured!
Still as important as ever, Metadata, a set of data that describes what is presented on a website, helps Google to identify what your content is about, and in turn, rank your website. Metadata includes meta descriptions, SEO titles and image tags.
5. Contact form
Make your contact form prominent on your website. Gone are the days to hide a contact form on your contact page – make it easy for visitors to reach you!
Lastly, don’t forget to add a map to your website if you have a physical store. A map forms an important part of local SEO.
With millions of websites on the internet these days, you have to maximise your content to ensure you stay ahead of the ranking game. Start today, and see how your site climbs the search engine results ladder.
Not sure where to start? Talk to our friendly website design department.