The simple answer is yes.
Quickly look at the left side of your browser’s address bar and you will see a green padlock icon and “https”. Previously, you would’ve only seen “http”. What does this mean? Simply, websites with a green padlock and “https” are protected by an SSL certificate and are secure and safe to use. SSL stands for Secure Sockets Layer. It’s the standard security technology for establishing an encrypted link between a web server and a browser.
If you haven’t noticed this change, now is the time for you to realise the importance of having an SSL certificate.
Why? Because Google said so
And you want to keep Google happy! A while ago, Google announced that they now not only prefer secure sites but from the July 2018, they will make it known to anyone visiting a site with insecure fields that it is not safe to use. Whether you’re just collecting an email address as part of a marketing strategy, or you’ve got a form somewhere on your website, you’ll regret it if you don’t secure your website before the deadline!
There are many benefits for you too
- An SSL certificate will boost your brand’s credibility by confirming the authenticity of your website.
- It will protect your customers’ information online by encrypting any data they send to you, then decrypting it once you’ve received it.
- It will boost your SEO ranking because Google gives preference to sites with an SSL certificate.
Which certificate is right for you?
There are different certificates to choose from, so be sure to check which one suits your needs. Need help finding the right certificate?
Don’t let Google’s July encryption deadline sneak up on you! Get your SSL certificate today.