For any business, no matter how big or small, investing in a new website is a serious decision. Your website is what represents your company online; it is where future clients can find out more about what your company does and what you stand for.
A successful new website will convert online traffic into measurable conversions by acting as a lead-generating machine. However, if you miss the point, it may open a can of worms, leading to an endless loop of adjustments and fixes that consume your time and money.
Most business owners are aware of the dangers of website development efforts. You do not want to spend hours of work just to end up with a website that does not perform.
Below we will look at a few things to remember when building a website for your business.
Find a memorable domain name
The main gateway to your website is usually your domain name, also known as your website address. It must leave a good impression in order to be effective for both search engine optimization and usability. Avoid using slang, invented phrases, or words with a lot of obscure meanings while choosing the ideal domain name. Short and simple is best.
Security threats are a website’s worst enemy. Every day, websites get hacked, therefore it’s crucial to make sure yours is safe. Your website could be used by hackers to spread malware to visitors. You don’t want to take a chance on the infrastructure of your website being compromised. Fortunately, our server-side security technologies and web app firewall services can help you defend your website.
Plan your SEO strategy
To be successful a solid SEO plan is essential to your website. A website should be as visible as possible, and SEO makes your website more noticeable. Whenever potential customers use search engines, they almost certainly use words and phrases related to the information on your website.
Your responsibility is to ensure that your website is sufficiently optimised to show up on the results page. Thousands of views per month can be obtained even by ranking near the bottom of page one of Google.
Responsive, mobile-friendly design
A website using responsive design automatically adjusts its size to fit the screen being used to see it. Most modern website builders now support responsive design, making adding responsiveness to a website less challenging; generally speaking. The days of having two distinct websites—one for desktop use and the other for mobile use—are over.
People only read roughly 20–28% of the material on a web page, according to research. Thus, websites are now using more pictures, multimedia, and shorter text blocks. The great thing about non-text material today is that you can easily make your own photo and video content with a good smartphone.
As you can tell from reading this article, it can be more difficult than you initially thought to build a great small business website. However, your business will have a great chance of thriving in the online market if you stick to the guidelines provided in this article.
How do I build my business first website?
Once you have chosen your domain on the 1-grid website you can start building your own website with the 1-grid web builder or you can make use of our professional website building service.
How do I make my business website more secure?
Investing in an SSL certificate for your website. 1-grid has various options to choose from. Head on over to our website to choose the package that suits your business the best.
How do I ensure my business website will show up on Google?
As part of the web hosting packages we offer at 1-grid we will index your website on Google. You can find all the features when you search for the product on our website.