In the age of social distancing and staying home, having an online business provides a level of agility that brick-and-mortar businesses don’t fully have. The majority of nonessential companies have had to close their doors and adapt to working from home. The lockdown has been a rough transition for business owners but the lesson to take from this pandemic is to get online and invest more energy into your online presence. Plus, streamlining operations to the point where the majority of the work can be done online will work to your advantage.

President Ramaphosa announced that the country would be easing out of lockdown in different stages. The purpose of gradually easing out is to limit transmission. People who can work from home are encouraged to do so still. And he also mentioned that the country would have to adapt to a new normal. We don’t know what the new normal will be, but its good to stay prepared and to get your business online should be at the top of your priority list. There are several reasons to take your business online or to start an online store:

Online shopping in South Africa has fully resumed.

The Department of Trade, Industry and Competition announced that online shopping in South Africa would fully resume from the 14th of May, which means that businesses can sell essentials as well as nonessentials online, with the exception of alcoholic beverages and tobacco products. The government reopened online shopping in an attempt to flatten the curve and encourage people to rather shop from their homes instead of venturing outside. You can start your e-commerce business in lockdown and take advantage of the surge in internet use.

The ability to work remotely. 

Online business owners and employees have the advantage of being able to work remotely. When your business is online, you don’t need to rent office space. And in the era of COVID-19, being able to work from home and social distance is essential.

Save on operating costs.

Having your business solely online will save you on rent and service staff costs, among other expenses. If your company were a physical store, you would need shop assistants, cleaning staff and till operators, but being online saves you all of these and other costs. Our DIY online store Web Builder has secure payment functionality built-in. Plus, you can add an FAQ section for customer queries. Starting a business online is the most cost-effective way to go.

Make extra money.

If you already have a nine to five and want a way to bring in some extra cash, consider starting an online business as a side hustle. Join the multiple streams of income gang by starting your online shop during the lockdown. Start by registering your domain in South Africa with 1-grid.

If you already have a business but are not online, you’re missing out on potential customers and revenue.

Just start.

If you’ve been toying with the idea of starting your own business, now is the opportune time to start. Or if you already have a business but haven’t invested in taking it online, our Web Builder has online store functionality for you to move your products online quickly. You can start your own e-commerce business in under ten minutes. The best part is that you have full control of the look and feel of your store. Watch our Website Builder Online Store Demo webinar for a detailed demonstration of how to get started:


In addition to starting your online store, it’s also essential to cultivate your social media presence during the lockdown. Read the blogs below for tips to increase social media engagement and build relationships with your customers.