From ladybugs to human bones, eCommerce sites are selling almost anything online. Does that mean you have to sell crawling bugs and humans bones on your site because people are searching for those online? No. But you should take the angle of having a unique product offering. Developing a USP is crucial in the eCommerce space, with an expected reach of 33.4m users by 2025, you need to be asking questions along the lines of what makes your product unique? And how are you adding value to your target market? These aspects are crucial to map out if want to succeed well. People visiting your site need to understand there and then what you’re about.
eCommerce is a crowded market space, first impressions matter. Stand out by simplifying everything on your eCommerce site.
- Pick the right people
You can pitch a product to the wrong crowd, this happens when you don’t understand who your target audience is.
For example, selling eCommerce sites to school goers. Your campaign message could be ‘get an eCommerce site to prepare for the working world’. The message works. It’s selling the truth, school goers would benefit from the experience gained but by breaking down their demographic, you’ll realize they’re too young, and starting an eCommerce store is just not on their to-do list.
- Don’t sell everything on eCommerce sites
How do you beat your competition in a crowded marketplace? Craft a unique angle to stand-out. It’s not a case of adjusting your company name or flooding your site with every product on the market, it’s asking the question of ‘are your products in demand?’ and ‘are you positioning your brand/site to stand out?‘.
If you’re trying to figure out what to sell. Look at the data. Google trends is a good place to start.
Selling one product won’t be sustainable however focusing on a few niche products to the right audience will set a solid foundation for your success.
- Focus your design
These days PRO web designers focus on user experience design, this is a design process used to identify the best way to deliver a great experience to a user. You can master this pro web design skill too.
Start by creating trust. If your eCommerce site is fairly new, shoppers visiting your site for the first time want to feel they can trust your site and know their personal data won’t be compromised. It’s important to show users your site is secure by adding the padlock in the website URL, link back to social media profiles and be sure to include company contact information on your site.
Look and feel, get it right. First impressions really do count. Research highlights that it takes 50 milliseconds for users to form an opinion about your website. Create a good first impression by sticking to your brand identity and ensuring critical content is displayed above the fold. At a glance, people should be able to associate your website to a specific design theme and know exactly what you’re offering.
Seamless interactions keep people on your site. A well-designed site will bring you attention but if people have to think twice about interactions on your site, they’re likely going to bounce straight off. To get started, approach your business with a mobile-first approach.
People, products, design. Take time to focus on these aspects before building your eCommerce site, having this information on-hand will allow you to have a clear focus on how to build and market your eCommerce site.