If you’ve just decided to design your own website, you are about to take your business to a whole new level!
Before you delve into the wonderful world of design, remember one thing: you are creating a website for people. This means that you have to build a website that is user-friendly (Yes, not everyone is tech-savvy!), interesting and professional. Let’s look at a few tips that might come in handy when you start the process of designing your very first website.
Strive for a minimalistic but striking homepage
When it comes to website design, less is more. When people land on your homepage, make sure that they know exactly what you have to offer right from the start – and make a good impression while doing it! Make sure you place your most important message at the top of this page; people no longer scroll to find information. Use relevant keywords in your headings, keep paragraphs short and use photos that complement your product or service.
Make it easy to navigate
The goal behind your new website is for people to take action – whether it is to buy your products, use your services or to call you. So, make it simple for them! Consistency is also key. Let it flow, and make it easy for visitors to sign up by leading them to the “opt-in” button and making sure your contact information is readily available.
Use easy-to-read content
You need to keep your audience engaged. Make sure your content is unique and easy-to-read and that you use a tone that suits your brand. Today people scan websites to find information quickly, so be sure to use clear headings, bulleted lists and relevant Call-To-Actions.
Call-To-Action: A message that urges a reader to take an immediate action, such as to contact the business owner, or to buy a product or service.
Use the right images
Consumers are more image-savvy than ever. To ensure your website looks professional, do not use low-quality images. Choose pictures that reinforce your brand. If you do not have your own images, use royalty-free stock images, but stay away from photos that are not of a high quality. A picture really does say a thousand words.
Make it easy for your visitors to opt-in – that’s the point of your new website, isn’t it? By using Call-To-Action buttons in strategic places on your website, you help your visitors to sign up quickly to whatever it is you offer.
A mobile-friendly design isn’t optional
80% of Internet users own a smartphone. Therefore, it’s a necessity to tailor your site to fit the needs of your visitors. If your website is optimised for mobile design, anyone can access your website from anywhere, which means more potential sales for you!
Add social share buttons
Social media is big. It is important to make sure your visitors are able to share your website or some of the content on social media.
Designing a website is no longer time-consuming or expensive. Even if you are just starting out, you can now design a professional, mobile-friendly website from as little as R109 per month at 1-grid.
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