Any business owner knows that e-commerce is the present and the future of business. You need a website for your business to thrive in a competitive market. You may have already set up your e-commerce store but feel like you’re not thoroughly tapping into your full potential when it comes to revenue. You basically want your store to make more sales.
The good news is that you’ve taken the first big step and started your e-commerce store. Now you need to put in a little more work to craft and implement strategies that will help increase your online visibility and sales.
Here are 10 tips to help boost your online sales:
Proofread every page of your website:
Mistakes and typos can happen to anyone. It’s essential that you do a thorough proofread of your website. Read through every page, and click on every link to test and make sure everything works. In addition to reading the on-page copy, also take time to go through your metadata and check for typos and spelling mistakes. The metadata is important because that is what search engines like Google pick up and display on search results to potential customers.
Here’s a checklist of what you should quality check on your website:
- Spelling, grammar and punctuation on each page
- Test live URLs and links on your website
- Title tags and metadata
- Check images
Improve product images and descriptions:
Images and descriptions are very important for e-commerce because unlike at brick and mortar stores, customers cant touch and feel the product. The description and image do a lot of the legwork. In addition to ensuring that individual product images are error-free, you also need to make sure that you have zoom-in capabilities, 360-degree rotation, and the descriptions are as detailed as possible.
Use scarcity tactics:
Scarcity tactics don’t have to be click-bait or tacky, it can be as easy as showing the customer how many of the specified products you still have left. Or in sales situations, ensure that all your sales are time-sensitive and let the customers know.
Here’s how to use scarcity to boost sales:
- Time-sensitive flash sales
- Include a timer to countdown the hours left on a sale
- Display the number of items left for specified products on-site
Get more reviews:
Encourage your customers to review your product or service on social media or by sending them a mail as a reminder to review. Reviews matter and most customers will read the reviews before purchasing.
Here’s how to leverage reviews:
- Prompt customers to review products or experiences with your company or give incentive
- Display reviews and ratings on individual products
- Also, display testimonials from loyal customers on the homepage of your website
Upsell and cross-sell:
All e-commerce stores upsell and cross-sell to their customers. Upselling is encouraging your customers to buy a product similar to the one they are interested in but with better specs and a higher selling price. Cross-selling is encouraging customers to buy products that complement the ones they are buying.
Upselling and cross-selling happen on the product page as well as at checkout. You need to do research on which products complement each other and which ones you can upsell and make more money.
Refine checkout process:
Nothing is more heartbreaking than a customer abandoning a cart due to technical reasons. Checking out needs to be as simple as possible, and you need to do a lot of testing to ensure that your customers have a seamless checkout process. Find the payment plugin that makes it easy for the customer to checkout without any friction so you can decrease cart abandon.
Have clear a call to action on every page:
Every page of your website needs a clear intent and hierarchy. Product pages need an ‘Add to Cart button, and the homepage needs to be direct to product or category pages. The colour, size and location of your CTA buttons also matter. Run tests to determine which CTA buttons and messaging work for your audience.
Include FAQ pages:
Most customers have frequently asked questions, and it’s always a good idea to incorporate those into your website. Create dedicated FAQ pages for your customers to:
- Help them better navigate your website
- Improve user experience
- They are good for organic search
- Establishes trust
Conduct a simple Google search with related terms for your business, and you will see the queries that people have and answer those on your FAQs.
When it comes to improving your website ranking, content is always king. If your business doesn’t already blog, then start now. Or if you do already have a business blog, dedicate more time and effort to that blog.
Blogging helps you:
- Increase audience engagement
- Build trust
- Establish authority in your chosen field
- Promote community in your chosen field
- Increase traffic to your website
Launch live chat:
Sometimes your customers need a little assistance with online shopping, and having a live chat function on your website can help increase your sales. It provides your customers with real-time assistance when they need it and helps build good relationships with clients.
Increasing traffic to your website is not a sprint, it’s a marathon. You need to be consistent and patient before you see results. Introducing these small daily habits to your business will increase sales in the long-run for your business.