You’ve probably heard it more times than you can remember, and it rings truer by the day, businesses need to cultivate a social media presence. In the times of COVID-19 and social distancing, people are spending more time on the internet. This presents an opportunity to engage with your customers and grow your customer base.

Our Marketing Professional, Craig Fester, gives you tips on how to market your business online in our Social Media Marketing webinar. 

Here are the main points covered in the webinar:

What is social media marketing?

Defining social media marketing as an online marketing channel is the point of departure. This is important in relaying how important this channel is in your business online marketing strategy. 

Why use social media marketing?

The webinar details how social media can benefit your company in terms of the following: 

  • Cost-effective paid content
  • Audience data
  • Community engagement
  • Trend intelligence
  • Comprehensive competitive analyses

Social media content types and trends. 

Learn the various content types that are available at your disposal and their popularity. Here are the main content types that you can utilise:

  • Images
  • Video content
  • Limited time content (IG or Facebook stories)
  • User-generated content
  • Influencer marketing
  • Messenger and chatbot
  • Interactive content
  • Employee advocacy

How to determine who your target audience is:  

‘Not everyone can be your target audience’ Craig Fester. It’s important to know who you’re targeting, and in the webinar, Craig details the four layers involved in getting the target of your social media posts right. 

  • Personal profile
  • Interests
  • Social
  • Professional

Create compelling content for your target market.

The only way to learn is to start. Creating posts is how you’ll learn and grow. The webinar takes you through creating, scheduling and boosting engaging Facebook posts.

Boost your posts and reach more people.

We take you through the process of boosting your posts and reaching more people. Boosted posts reach a larger audience, plus you can start small and scale as your business grows.

Auto-reply set-up.

We show you how to set-up your auto-responses for customers that reach out to your business page. 

What the full webinar here: