A few weeks ago, TikTok launched Tik Tok for Business to help marketers create compelling content that not only resonates with your audience but also grows your business. The short-form video app is a massive hit with younger Gen Z audiences, and the funny videos make their way to Twitter, Facebook and WhatsApp; trickling down to more mature audiences. It’s no secret that video content is a highly effective mode of marketing and many companies have added it to their marketing strategies, it only makes sense to take advantage of the virality of TikTok videos and grow your business.

If you want to capture a younger market, then consider adding TikTok to your social media strategy as one of your verticals. The company is marketing their TikTok for business as a place where brands can unleash heir creative side. The push to making TikTok a creative outlet for brands is welcome because other social media marketing platforms tend to be stringent, and TikTok encourages creativity and exploration.

We have five tips to help you make the most of this marketing tool.

Get to know the platform.

Knowing the platform is essential. Download the app, play around and get familiar with the mechanism and the content that works on TikTok. Study the platform thoroughly; go through the TikTok trending page to get a feel for the app.

Create fun content.

TikTok, at its core, is a fun social media platform that doesn’t take itself too seriously nor rely on curated aesthetics; making fun videos that resonate with your audience is essential. One of the added benefits for businesses is that you don’t need to have a big budget to create quality videos that your audience will enjoy and want to share.

Don’t make hard-sell content.

Don’t think of TikTok as a medium that will instantly generate revenue, approach it as a way to build brand awareness and reach a wider audience. Find a way to naturally incorporate your product into the videos you create, in a way that does not feel like a hard sell.   

Created challenges and participate in other brand challenges.

Create a campaign that incorporates a challenge and add a unique hashtag to it. Participating in other brand challenges will also help your TikTok engagement.

Work with TikTok influencers. 

Collaborating with influencers is always a great way to leverage their audience and bring more eyes to your business. Using influencers can drive quick awareness and contribute to making your content or challenge go viral; if you have the budget, then it’s advisable to go the influencer route for big campaigns.

When creating your TikTok marketing strategy, don’t forget that TikTok is about having fun. It’s a safe space for people and brands to make fun of themselves; it’s important to remember to create fun content and not to take it too seriously.