If you’re planning on revamping your website, or have noticed stagnation in your search engine rankings, a Website Audit will provide clarity on the factors that need attention. Poor search rankings can be directly impacting your bottom line; the COVID-19 pandemic and subsequent lockdown caused a massive surge in internet usage as well as online shopping. Online stores or e-commerce platforms have the potential to rake in a lot of organic traffic during COVID-19. People don’t want to leave their homes (unless completely necessary), and online shopping provides a safe way to shop. All you need to do is give your website SEO some TLC, and you can sit back and watch the traffic pile up.

Getting your SEO in check starts with a website audit, and here are the main reasons your website revamp has to begin with a website audit:

1. Increase Conversions

Increasing conversions should be the drive behind conducting a website audit. In addition to telling you how to get more traffic to your website, the website audit provides insights into the juncture in the user journey where you lose customers. A good example is designing or operating from a desktop-first perspective; statistics say that South Africans are mobile-driven consumers, and if your website is not mobile-friendly, you could be losing out on considerable conversions.

2. Improve user experience 

Conducting a website audit will improve your user experience because it lets you know if you have broken links or 404 errors that can directly impact the user journey.

3. Enhance website content 

Search engines like Google love content and an audit will let you know what the key improvement areas that your website content needs.

 

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How do you conduct a website audit? 

With 1-grid, you simply type in your website into the site audit bar, and in a matter of minutes, you get a comprehensive website audit for FREE.  

Free Website Audit: https://1-grid.com/website-rank/

If you want to up your SEO game and get customised SEO tasks to improve your rankings, get our Small or Medium Website Rank tool from just R249 a month. The tool helps you:

 

  • Monitor keywords
  • Analyse competitors
  • Generate detailed reports
  • Get weekly SEO tasks and video tutorials

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