The spike in internet usage caused by the COVID-19 pandemic has made it obligatory for businesses to cultivate their online presence. Lockdown guidelines have everyone working from home and spending more time on social media, video conferencing apps and the internet as a whole. 

Never has it been more critical to increase your online presence, especially as a non-essential business that isn’t currently operational. Non-essential companies need to find ways to stay at the forefront of their customer’s minds during the lockdown. 

A great way to stay on the minds of your customers as well as get new customers, in the long run, is to improve your blog search engine optimisation (SEO). Blog content is in demand now more than ever, as people are social distancing and need compelling content during this time. 

We have five tips that will improve your blog SEO in the long run and ensure that you rank for those longtail search queries

First things first, why is it important to blog? 

Blogging allows you to target longtail keywords as opposed to your main website SEO that mainly targets your head keywords or phrases. Longtail keywords are more specific and have more intent. These keywords are answers to questions and reflect how people search on search engines like Google. 

Blogging allows you to answer these questions and weave your products or services into a lengthy, keyword-rich text that provides value to your customers. If you don’t consider blogging as necessary, you’re missing massive opportunity to increase traffic and revenue. Here are five tips you can implement today to improve your blog SEO:

Do keyword research

The basis of good SEO starts with conducting research. There are so many free useful keyword research tools. From Ubersuggest to Google SuggestSoolve and Answer The Public, you can quickly get blog topic suggestions and determine keyword search volume. Also, Google suggest remains elite at keyword research. And the featured snippets function on search results will give you FAQ’s where you determine how users search.  

Focus on creating content from the one or two relevant search phrases with the most volume. Your blog post will seek to provide answers or useful information on the primary search phrase.

Incorporate keywords throughout the blog post

Ensure that your blog post has generous sprinkles of keywords. You write content for humans, so you need to make it compelling and readable. It makes no sense to cram keywords into a blog post to the point where it sounds spammy. Place your keywords in areas that make sense

The title of your post needs to contain the main targeted keyword. Also include the head keywords or questions in your sub-headings. 

Don’t neglect the metadata of your blog post. The meta title needs to contain the main keyword and not be longer than 60 characters. The meta description should be a summary of what the blog post is about and also include keyword variations. Also, note that the length of the meta description should not exceed 160 characters. Use this metadata preview tool to see how your blog post meta will look on search results plus to check the character count. 

Don’t forget to link 

Sprinkle relevant links throughout your blog post. Interlink to product pages or relevant past blog post. Interlinking is essential for search engines to index your site and to make connections that drive more traffic to particular pages. 

External linking is also as important as internal links. Citing your sources gives your content credibility and shows that you did your research. Linking to other pieces of content also provides a holistic experience for your customers. Adding links to credible definitions, stats and additional related reading enhances your reader experience by adding layers and context. 

Optimize images

Image optimization is a part of blogging that gets neglected. Your images are visual content of your blog and are as important as the written content. There are a few ways to optimize your blog imagery. Firstly, use the correct image dimension for your blog plus reduce the image size. Reducing image size will help with the page load speed. The image dimension is dependent on your blog theme. 

Secondly, insert image alt text and optimize captions to your blog images. Give proper descriptions that include your targeted keywords. 

Share across socials 

Promote your blog across your social media platforms. Sharing your blog post on social media drives traffic to your blog and helps improve your post’s performance. A large number of people are using the internet more, and there’s a spike in social media usage during the Coronavirus pandemic. Social sharing has become even more crucial. 

Also, keep the following in mind when writing blog posts:

  • Optimize your URL by including your keywords 
  • Make sure your blog is mobile-optimized
  • Use topic tags and clusters
  • Update old blogs or repurpose mature content

Watch our SEO webinar to get more context on why SEO is so essential for your website and blog: