Google’s ranking algorithm is a rapidly changing environment. In fact, it changes approximately 350  to 400 times a year. These changes require website owners to constantly stay updated with the search engine giant’s trends.

With around 5.6 billion searches per day, and Google’s adjustments, it’s tough to predict what search engine results pages (SERPs) will look like in just a few months. The sooner you implement the latest techniques, the better your website rank will be in 2021.

 

How to get the edge over your competition in 2021

 

User experience is still the most important factor when it comes to keeping Google happy and upping your website rank. So, how do you improve your customers’ experience?

 

1. Use Google’s applications

 

Google has a whole range of applications that can boost your website if used effectively. Here are some of them:

 

Google Analytics

 

Google Analytics is highly useful for understanding your website traffic and whether or not browsers are finding your website useful. Track how long users spend on your pages, how many pages they visit and which pages are bringing in the most amount of users.

 

Google Search Console

 

Google Search Console, previously known as Google Webmaster Tools, is a free application offered that helps you to monitor your site’s presence in Google Search results.

 

Google My Business

 

Google My Business is a free and simple tool for businesses to monitor and manage their online presence across Google. By verifying and updating your business information, you can help customers to find you, show them where you are located, provide your contact details and tell them more about your business.

2. Invest in basic website security

 

Google now warns visitors to not visit sites that do not have a SSL certificate. That means that Google punishes your website for not being secure.

 

Not sure what an SSL is? It’s standard security technology for establishing an encrypted link between a web server and a browser. It basically protects you and your visitors from potential security breaches.

3. Publish great content

 

Google wants visitors to stay on your website and will reward you if they do. In other words, always create and share relevant content that people want to read. This can include images and video (Google loves video). Make sure that visitors are also able to share your content on social media.

 

In a year from now, Google’s algorithm will look completely different to what it does right now. Find ways in which Google will reward you now, so you are a step ahead.