A great website doesn’t really have much of a function if no one visits it. The most obvious reason for no traffic to a website is that it cannot be found online. In order for visitors to find a website, it needs to be highly visible on search engines, such as Google. However, with over 1.8-billion websites on the internet today, it’s becoming increasingly harder to rank well.

Ranking means that when people search for a certain keyword, your website will appear among the top results. Being visible on search engines is a key part in gaining more visitors and increasing sales.

The question many website owners struggle with is how to rank well. The short answer is that it takes a lot of work and time, as well as a good understanding of Search Engine Optimisation (SEO). But before you get too intimidated by the task, the good news is that by implementing a few essential elements, you can increase your chances to rank quicker and higher, significantly!


Let’s look at a few SEO optimisation tips for your first website:


Great content is STILL king

You may have heard this saying many times, but this is still one of the most important elements of a website – old or new. Content is not just the text used on your website, but also the visuals, including images and videos. Google loves relevant, fresh content and the better your content, the better your chances of ranking well.


Add relevant pages

When it comes to adding pages to your website, it’s important to remember why you invested in creating a website. If it is to sell a product or service, add at least a separate page for this. Also make sure that no matter where a visitor lands on your website, they end up seeing your products and services. This can be done with prominent call to action links.

A proper contact page is also often overlooked. What makes a great contact page? A functioning contact form and a map of your business if you have a physical address.


Gather testimonials

Gathering reviews from existing clients and customers is a great way to enhance your brand or business’ credibility. When you gain your first clients or customers, you can ask them to send you feedback on your product or service. You can also gather reviews via a feedback form on your website.

Testimonials aren’t just good for SEO and ranking purposes, but it can also attract or persuade new customers or clients to buy a product or service – bonus! 


Sign up or subscribe

People might visit your website but aren’t quite ready to order your products or services. You don’t want to have them leave your website when you can potentially market to them in the future. Make sure you have a sign-up or subscribe option somewhere on your website. The more returning visitors you have, the better for your website’s rank!


Create a blog

A blog is still one of the top elements when it comes to ranking well on Google and other search engines. Blogs should include unique content with links to other pages, as well as relevant media such as images and videos.

Ranking on Google or other search engines takes a bit of time and a lot of effort. However, when you implement the right website elements early, you can increase your first website’s chances of ranking higher, quicker.