SEO can be easy as ABC; follow these simple SEO tips, dedicate a bit of time to your website SEO and pretty soon you’ll start seeing results. Organic search can yield great rewards if you prioritise it like your other online marketing channels. Search engines like Google can bring new eyes to your website; increase website traffic and revenue for free. Organic growth is easy to achieve if you incorporate it naturally to everyday functions like image uploads, blog posts and in your social media strategy.
Why is SEO important you might ask? SEO is important because in 2020, everyone is online and you could be missing out on potential revenue because of your website’s lack of visibility. When a potential customer types a search query into a search engine, with the intent to buy, you want to be on the first page of Google search results to increase the chances of that person clicking on your site. To put the importance of SEO into context, Express Text adds:
The real focus behind SEO is to try and break into the top search results on search engines as studies show 73% of people don’t even move past the first search result!
We have a few tips that will help your website’s organic visibility on Google.
Keyword Research tools
Get familiar with keyword research. Conducting keyword research for your chosen field goes a long way in ensuring that you’re targeting the right keywords and are in touch with customer behaviour on search engines.
Keyword research informs your content strategy, social media and paid media strategy – understand the keywords you’re targeting when ideating your marketing efforts. Here are a few keyword tools you can use to generate content ideas and ensure you target the right keywords:
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Ensure that you are using your Meta descriptions and headlines optimally on your website. Use meta description best practice to get more clicks to your site and to enhance user experience.
What is the Meta Description? The Meta description is a way to describe what the page is about. It gets displayed on Google search engine results page and lets searchers know, as well as Google, what your page is about.
There are character limits to the Meta Title (65 characters) and Meta Description (155 characters) – you need to use the characters wisely to entice a potential customer to click on your website.
Metadata best practice tips:
- Adhere to length restrictions
- Included your targeted keywords
- Include a call to action
- Make it unique
- Describe and match the content on the page
Image optimisation is very important and can directly impact the user experience. Optimise your images for the web with these easy tips that you can incorporate into your business as usual when you create content or upload product images to your site:
- Choose your image dimensions wisely according to your website look and feel
- Use descriptive naming conventions when naming your images
- Reduce the file size
- Optimise your image ALT attributes
- Optimise your thumbnails
Blogging is a great way of targeting long-tail keywords that your product pages cannot. A good example is a fashion retailer selling loungewear; people might search ‘buy loungewear’ but the majority of people will probably search ‘what is loungewear and how do I style it?’ or ‘can I wear loungewear outside?’– The queries can be a blog piece and provide styling suggestions and naturally insert your products.
Google loves meaty content and long-form writing is a great way to get Google to crawl your website. Blogging also allows you to connect with your customers by giving them compelling and useful information. Here are a few reasons to get serious about your business blog:
- Naturally boost your SEO
- Establish yourself as an industry leader
- Creating useful, share-worthy content and build relationships with customers
Experiment with different content types
People consume content differently – some enjoy reading long-form writing, while others prefer watching video content or looking at images. It’s important to cater to different types of people for a wider reach.
Have a look at the top-performing content types that you can use in your content marketing strategy:
- Case Studies
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If you incorporate these tips to your content marketing strategy, you’ll be lightyears ahead of the competition and increase your organic reach.
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