Spring has sprung, and it might be time to Spring clean your business website too. It’s out with the old, and in with the new as Spring represents a sense of renewal, you’ve probably Spring cleaned your home and are shedding your heavy winter gear and everything else that needs to go. Consider giving your website the same treatment.
In many cases, your website is the first point of contact your customers have with your business, and first impressions count. A functional website with minimal friction and a seamless user journey from start to finish will improve your conversion rate and make your customers come back again and again. We’ll give you five actionable tips to spruce up your website.
Conduct a FREE website audit
The website audit is a good starting point for Spring cleaning your website because it will give you a comprehensive analysis of your site that includes:
- A general SEO score;
- Search engine visibility;
- The meta titles and descriptions;
- Broken links or 404’s;
- And your social media presence.
The results from the website audit will assist you in determining the main focus areas in getting your site where it needs to be for you to improve your organic rankings.
Audit your website content
Read through your website page for page; there may be some errors that you missed and content that needs to a refresh. Also, go through your blog content and evaluate what content types perform the best on your blog. Identifying the top-performing content types makes it easier to formulate your content strategy because:
- You’ll be able to identify what your audience gravitate towards;
- You’ll also identify gaps in content that you haven’t covered and incorporate those part of your strategy;
- And identify posts that need updating.
Re-evaluate your web hosting plan
Is your current web hosting plan working for you? Identify if you need a bit more freedom or bandwidth so that your website can perform optimally. Another key factor you need to consider is scaling, does your current web hosting plan give your business enough room to grow? Here are a few questions you need to answer that will determine whether you need VPS Hosting or Shared Web Hosting:
- How much space do you need?
- Do you anticipate getting a lot of traffic?
- Do you require a lot of customisation?
- Do you need a high level of security?
Ensure that all your plugins and software are up to date
Software updates are essential for security reasons and to ensure that you access all the new features and improvements. Check for updates and download the newest versions.
Give your website a fresh new look
Consider giving your website a facelift with new website design. Change is as good as a holiday, and we have two options for you: Website Builder or Professional Web Design. The 1-grid Website Builder allows you to build a website in under ten minutes. It also allows you to:
- Easily drag and drop elements
- Customise the layouts
- Manage your online store
It’s always good to switch it up and try new things with the look and feel of your website. Couple that with the technical fixes and fresh content; your visitors and Google will love to see it.