Its Lockdown day 13; hopefully we’ve acclimated to social distancing, self-quarantine and working from home. Small business owners have probably registered for necessary government assistance and are finding ways to get ready to resume business when the lockdown comes to a close.

Getting ready to resume business is all good and well, but if the Coronavirus pandemic has taught us anything, it’s that companies need a robust online presence. With all this free time, an excellent skill to hone is how to SEO your website.

Investing some time in your SEO will make you money in the long run. Search engine optimization refers to organic traffic that you get on search engines. When a potential customer types a search query on Google, you want your website to be on page 1 on search results. Customers don’t venture to the second page of Google search results; the first page carries credibility and convenience.

There are small changes you can implement now to your website that will improve your organic ranking over time.

On-Page SEO:

This part is the on-page aspects of your website’s SEO. Make a list of all the keywords that you want to target and are relevant to your site. By keywords, we’re referring to the search phrases that you want to rank for. Make a comprehensive list of primary keywords and long-tail keywords.

  • Metadata:

Metadata refers to a summary of what the particular page is about. It tells Google and users what the page contains. The metadata consists of the meta title and meta description. The title should include the main keyword and should not be longer than 60 characters. The meta description is a short description that should contain a longer-tail keyword and not exceed 160 characters.

  • On-page SEO Content:

Ensure that each page has unique as well as keyword-rich content. The H1 tag needs to contain the targeted keywords, and H2 tag also has to have similar variations. Adding an SEO block to key pages will also be favourable because Google loves to crawl pages with meaty content.

  • Blog:

Create a blog and blog consistently. A blog is a way to target all the long-tail keywords that you aren’t able to focus on your product pages. Blogs are also great to share on social media, and the right content piece can create buzz for your brand.

Off-page SEO:

Have a cohesive linkbuilding plan. Linkbuilding refers to getting other websites to link to yours. Links are relevant because they tell Google that you are a reputable authority in your field. The key is to get high-quality websites to point to your website so that search engines can see that your site is a quality resource.

You can do this by guest-blogging or approaching content platforms and asking them to link to your site. You can also register your business on online business directories.

A few things you need to remember

  • Google loves fresh content so refresh your SEO content as much as you can
  • Share your blog posts on your social media accounts
  • Post regularly around the same time
  • Stay up to date with new developments in your field

The above tips are small changes you can implement right now to improve your website SEO, but it’s also essential to manage expectations. SEO is not a channel that gives instant results. Organic search is an ongoing process that will yield results in the long run if you stay patient and devote a little bit of time to it.