The economy was not in a good state before the Coronavirus pandemic and that was mainly due to the national recession. The COVID-19 pandemic infiltrated and amplified the economic crisis. Households and businesses alike, have taken massive hits, and recovery won’t be easy.

If you are one of the affected individuals who are feeling the pinch and need to bring in additional income; have you considered blogging as a lucrative side hustle? You can work from anywhere, meaning you’ll be adhering to social distancing. Blogging also allows you to work flexible hours; all you need is a reliable internet connection and your computer.  

Why should you start blogging? 

Blogging is a great creative outlet, plus, blogging can be a lucrative stream of revenue. You can make money freelancing, earn social capital and get passive income from your blog.  

Can you make money blogging? 

Absolutely. Blogging can be very lucrative if you invest the necessary time, and you don’t quit. Below are four ways that you can make money by blogging.

1.Become an affiliate 

Most, if not all, online businesses have affiliate marketing as part of their marketing strategy. An affiliate program loosely means the affiliate markets a brand on their website, and they get a specified portion of the money that their affiliate link generates. You get a unique affiliate link or code, and you tell your audience about it, and when they use the link or code, you get your cut. The rules differ for various industries or websites, and it’s crucial for you to firstly, find brands that align with your blog content. Plus, read the contract and make sure you understand the terms of the agreement.

You can’t become an affiliate if you don’t have a website. Start your blog today by registering your domain name and selecting a hosting package of your choice. Try our DIY website builder to achieve your ideal look and feel of your blog.

Checklist for starting a blog: 

  • Map out the direction of your blog
  • Register your blog domain and get web hosting
  • Set up your blog’s social media and start following people in your chosen field
  • Ask your family and friends to follow you
  • Start blogging and share your blogs on social media

Successful bloggers emphasize that consistency is key when entering the world of blogging. Blog consistently and create compelling content.

Once you have an established audience, be proactive and research the brands that offer affiliate programs. Approach brands that you are keen on working with.

 2. Join Google AdSense 

Google Adsense is a way to make passive income from your blog. You earn money through AdSense by signing up and adding a piece of code to your website – Google will then automatically show ads that are tailored to your website. All you need to join Google AdSense is:

  • A Google account
  • Phone number and postal address
  • Adding that piece of code to your site

Follow this link to check how much money your site can make and to sign up for Google AdSense:

3. Sell sponsored blog posts

Companies are always looking to advertise and to tap into new audiences. Sponsored content is creating paid content to market products or services on your website to your audience. Sponsored posts can be editorials or product reviews. Partnering with brands that align with your audience and is a great way to make money from your website.

Here’s how you get started selling sponsored posts:

  • Compile your website stats
  • Create a media kit and rate card with your prices and the services you offer
  • Advertise your services on your blog through an ‘Advertise Here’ page
  • Approach brands with what you can offer them and show them receipts of what you’ve done for other brands, website stats, etc.

4. Freelance

Freelance blogging can be very lucrative if you can put in the extra work. All you need to do to be a freelancer is to have examples of your work; a portfolio or your website, and join freelance blogging platforms. The freelance platforms provide you with potential customers that you would have otherwise not had access to, plus you are guaranteed to get your money when the job is complete to the client’s satisfaction.

Research online freelance platforms and join a handful to increase your chances of getting work:

Making good money from blogging is possible if you apply yourself and use the resources that are at your disposal.