South Africa may no longer be under strict lockdown, but lots of businesses and entrepreneurs are still working from home. While remote work is still a big trend, it’s no longer impossible to celebrate Easter with family, friends and even your online customers. If you work from home, it’s the perfect situation to make time to plan, prepare and shift your attention online – this is where your friends, family, and customers are spending most of their time. It won’t require a large amount of money to get your e-commerce website into the Easter theme or to celebrate Easter while working from home.
Anticipation around Easter starts months ahead. From February you can expect to see TV commercials showing you where to get the best hot cross buns, get ideas on where to take your family away for the weekend and you can draw inspiration from these campaigns to hop onto at work. While things have changed, slightly – for the safety of everyone, we can still get into the Easter mood.
If you are working at home or spending time with your loved ones, keep everyone in high spirits.
Decorate your at-home-workspace
If you got all your ‘eggs in the basket’ before lockdown, put it on display – no one would ever deny a vase full of marshmallow eggs. This small initiative will be a good conversational starter too because social distancing may force situations to seem more serious – working remotely comes with its own distractions forcing you to focus more. When you get a moment, keep the conversations light-hearted during online meetings, intentionally place your easter decorations behind you so your teammates will notice and ask questions. If you don’t have any candy eggs, grab paint and begin stroking your store-bought farmer eggs, the kids at home will love this. Alternatively, if you are not excited about the above idea you can keep it simple and place funny easter quotes around your at-home workspace.
Host an online easter egg hunt or cooking show
Jump onto this idea quickly, place pictures of easter eggs in your blog copy and encourage customers to find them and reward them, make a promise to deliver the winners prize once the lockdown window in South Africa is closed.
Switch it up. Scratch the traditional family Easter egg hunt and learn a new skill with your family. Host a cooking show and encourage immediate and extended family members to join. You won’t get the same reaction everyone like you usually would around the dinner table but at least everyone will be in the same place at the same time. There will be many special memories to hold after this online cooking show.
1. Add an Easter-themed section on your website
Popular local online shopping stores like Woolworths and Faith-to-Nature jump onto this trend and you should ride this wave too. Implement a gamification strategy, this is a good way to encourage people to spend more time on your website engaging with your Easter-related content or products.
2. Try hosting an Easter competition
Competitions always attract a bit of attention, but a holiday-themed competitions can attract even more attention. Apart from online browsers being on holiday and having more time to be online, they’re generally already at the phase where they are ready to make a purchase. This means that convincing them to enter your competition through buying a product will be less difficult to do. You’re capturing people who are ready to part with their hear-earned money, plus they might get a product or service for free or at a reduce price due to your competition.