The countdown to the biggest shopping weekend of the year has begun. This year, Black Friday is on the 27th of November, and that means that Cyber Monday falls on the 30th of November. We gave you tips to get your online store ready for Black Friday, and now we’ll be sharing some marketing ideas for Cyber Monday.
What is Cyber Monday?
Cyber Monday is e-commerce retailers answer to Black Friday. Historically, brick and mortar stores occupied Black Friday, and with the popularity of online shopping, online retailers also wanted to get in on the action.
If you’re considering taking part in this year’s Cyber Monday and need some marketing inspiration, then we have a few ideas you can implement in your business to make the most of Cyber Monday.
Cyber Monday Marketing Tips For Your Business:
Ramp Up Your Email Marketing
Ramp up your email frequency during Black Friday and Cyber Monday but make sure that your subject lines are catchy and that the mailers are compelling. A good strategy is to mail customers who are engaged so you know you’ll get results.
Coin your own Cyber Monday hashtag that you and your customers can use across social media. Also, leverage broader hashtags like #sale or #cybermonday and incorporate those into your posts to reach a bigger audience.
Offer Time-Sensitive Deals
Time-sensitive deals create a sense of urgency. Consider running deals for a set amount of hours and incorporate a countdown to your mailer and deal landing page to encourage customers to buy.
Leverage Free Gifts
Offer free gifts as an incentive for buying a specified number of products or spending a certain amount of money on your website. A free gift will sweeten the deal and encourage customers to spend more money at your store.
Bundle Products Together
Bundling products together is a great way to upsell and make more money. Combine products that make sense together or bundle your best sellers and market them at a discounted price. Bundling products is also a great way to move dead stock by combining items that don’t sell well, with your best sellers.
Offer Gift Wrapping
Offering free gift-wrapping around the holidays is a nice touch for your customers who may be shopping for Christmas gifts; it’s a nice gesture that customers will appreciate. It’s these small details that will set you apart from competitors.
Run A Competition
Social media competitions are always a good idea to increase brand awareness and engagement. Spread a little cheer by throwing in a competition for your followers.
Have Deals Leading Up To The Day
Have smaller deals leading up to Black Friday and Cyber Monday to build anticipation for the big shopping days and to keep sales coming into the business pre-Black Friday.
Cyber Monday can increase sales drastically if you position yourself the right way and prepare ahead of time. These tips will put you on the path to exceeding your Cyber Monday and Black Friday sales target.