Google’s ranking algorithm is a rapidly changing environment. In fact, it changes approximately 500 to 600 times a year! These changes require website owners to constantly stay updated with the search engine giant’s trends.
With over 70 000 searches every second, and Google’s adjustments, it’s tough to predict what search engine results pages (SERPs) will look like in just a few months. The sooner you implement the latest techniques, the better for your website in 2019!
How to get the edge over your competition in 2019
User experience is still the most important factor when it comes to keeping Google happy. So, how do you improve your customers’ experience?
1. Use Google’s applications
Google has a whole range of applications that can boost your website if used effectively. Here are some of them:
Google Search Console
Google Search Console, previously known as Google Webmaster Tools, is a free application offered that helps you to monitor your site’s presence in Google Search results.
Google Plus and Google My Business
In a nutshell, Google Plus is a social network. Google Plus, or Google+, revolves around groups of your contacts that you create. Instead of sharing posts in a single feed, you share posts with your “circles”, and you are able to share different posts with different groups.
Google My Business is a free and simple tool for businesses to monitor and manage their online presence across Google! By verifying and updating your business information, you can help customers to find you, show them where you are located and you can tell them more about your business.
2. Invest in website security
Google now warns visitors to not visit sites that do not have a Secure Sockets Layer (SSL) certificate. That means that Google punishes your website for not being secure.
Not sure what an SSL is? It’s standard security technology for establishing an encrypted link between a web server and a browser. It basically protects you and your visitors from potential security breaches.
3. Publish great content
Google wants visitors to stay on your website and will reward you if they do. In other words, always create and share great content that people want to read. This can include images and video (Google loves video!). Make sure that visitors are also able to share your content on social media.
In a year from now, Google’s algorithm will look completely different to what it does right now. Find ways in which Google will reward you now, so you are a step ahead come 2019.
Not sure how or where to start? We can assist. Talk to our team.