You opened that website from your Google search and there it is. A pesky pop-up push notification. “Would you like to receive notifications from this website?” And…you click “No”. Or do you? It’s not life-altering but it’s annoying. Should your Google Chrome browser not know that you have clicked “no” so many times? Well, with the release of Google Chrome version 80, push notifications are going to be silenced by default. Google has opted for a concept called Quiet UI. Previously you would get an alert on your screen if a website owner wants to send you future messages about their services. You can then allow or disallow the offer to receive these notifications.

In 2020, when the new version of Chrome released the new default block push notifications. Don’t worry, if you really want to opt in to receive notifications from a website Google Chrome will still let you know that a notification pop-up has just been blocked and you can unblock it. If you regularly choose to allow push notifications, Chrome will be aware of this and keep your notification alert setting as is.

Here is some useful information about the new Google Chrome 80 release.

To check which version of Google Chrome you are currently using

  1. Open your Chrome browser
  2. Click on the Menu icon in the upper right corner of the screen. It’s the one with the three dots
  3. Click on Help, and then About Google Chrome
  4. Your Chrome browser version number can be found here

Advice for website owners who make use of push notifications

It advised that website owners only prompt users for permission to send notifications once they understand the brand and will appreciate the notifications. If notifications are pushed too early on, you run the risk of turning potential long-term customers away.