Do you have domain names registered with or without an updated website or email addresses attached to it? Don’t cancel it, it may carry tremendous SEO value. Google trusts an older domain name with other websites linking back to it, among a few other ranking trust factors. The search engine looks for reason to rank a website on its invaluable first page. These ranking factors are the rainbow’s end of online marketing success. Domain age and backlinks are a vital factor as it influences a key trust signal called Domain Authority.

Domain Authority is a key metric developed by SEO powerhouse MOZ. DA predicts how well a website will rank on the major search engines. A website’s DA is measured on a scale from 1 to 100. Your Domain Authority is scored on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 10 to 30 than it is to grow from 70 to 80.


Other factors that influence Domain Authority


  • Social signals, such as the number of Facebook Likes, Twitter Retweets or LinkedIn Shares a page has received.
  • Root domains linking to the page
  • Root domains linking to the page using partial match anchor text
  • The number of subdomains that link to the page
  • The number of quality websites linking to the page
  • The number of external links a page has

MOZ has an entire page dedicated to DA.

You may be looking to cancel your domain name, but do you know what it’s worth? Perhaps you’ve had a few customers or suppliers linking to your website. What about when people shared your domain name on social media? Each of those count as a backlink informing Google that your website is a trustworthy source of information.

New domains will start off with a low DA score, but you might be a few steps ahead.

Read more: How to optimise your website for local search