Google has announced that third-party apps that are “less secure” will no longer be able to access Gmail as of May 30. They clearly stated that Outlook 2016 and earlier, as well as any software that requires you to “sign in to your Google Account using simply your username and password,” will not be supported. 

It is important to note that this change is for anyone using google mail for their business and not just plain Gmail accounts.

If a website or app fails to meet Google’s security standards, Google may ban anyone attempting to sign in to the account through it. Because less secure apps make it easier for hackers to gain access to your account, preventing sign-ins from these apps keeps your account protected.

How can you make your account more secure by using more secure apps?

When a third-party app complies with Google’s security guidelines, you can do the following:

  • Before you connect your Google Account, make sure you know what degree of account access you’re providing the app.
  • Allow the app to access only the parts of your Google Account that are relevant to you, such as your email or calendar.
  • Connect to the app with your Google Account without revealing your password.
  • At any time, you can disconnect your Google Account from the app.

How does this update influence you?

Change can be scary, but it can also be good. And in the case of PC updates, it is necessary. At the end of the day, clinging to your outdated Outlook version can cost you money. Luckily, there is an alternative solution: professional business email

There are many benefits to using a professional business email. Below we will look at why you need to make the switch:

Create a strong brand

You represent your company wherever you go because you are a member of it – even electronically. A branded email works in the same way that word-of-mouth marketing does. You may conduct a one-on-one chat with a client via the internet using email. They won’t be able to remember your product’s branding if this happens regularly and you don’t have your own address.

Around the clock support

A professional business email account allows you to continue with your daily tasks without the worry that your messages are going to get lost. With around the clock support, you can rest assured that if something may happen, you know that someone is there ready to assist. One of the things that make the 1-grid business email stand out, is the fact that you receive assistance from a South African. By keeping it local, we are able to offer support from someone you can understand and relate to. With a basic Gmail or Yahoo account, you are on your own. The best thing about this support is the fact that it is available no matter what app version you have. At the end of the day, saving you time and money. 

Set yourself apart from the competition

It is unprofessional to use a free email account for commercial purposes. It’s common knowledge. There will, however, always be a few companies that missed the memo. Using a corporate domain email address will set you apart from your less-informed competitors. They may have figured out how to contact prospects in order to generate new money, but their usage of a free email address raises questions about how serious they are about their business. After seeing that generic email address—one like yours, which has a professional appearance and a domain email address—some customers will move on to another organisation.

Your data is secure

Have you ever worried about how safe your inbox is, especially with all the spam emails circulating? Data encryption, the blocking of hazardous links, and the prevention of ransomware are all basic features in business email solutions. Before you even realise it, spam will be screened, and harmful software will be found and eliminated. 1-grid support older mail clients while remaining secure thanks to things like SSL and security applications.

Business email is more than just email

Business email solutions include a lot more than just a single email account and a calendar view. They now provide cost-effective and reliable alternatives to Gmail, Zoom, and even Slack. Video conferencing, instant messaging, group chats, and task management are now available in addition to the usual professional message service. There’s an all-in-one solution for everything you need to keep in touch and communicate with your team, and you won’t have to pay for different memberships for each service. 1-grid enables you to stay in touch with your team, colleagues or clients at all times with multiple collaboration tools at your disposal. With features such as calendars, tasks, group chat and video conferencing, you’ll never miss a beat. Plus, your mailbox will be ad-free.

The importance of email in business communication can’t be overstated. Email allows us to not only respond quickly but also to keep track of all incoming and outgoing correspondence. If you’re serious about growing your small business and saving money in the long run, investing in a personalised business email address is the way to go.