Key takeaways:

  • Your domain extension directly impacts your business success.
  • .com is the most popular domain extension.
  • Your SEO can be improved by choosing the right domain extension


When it comes to registering a domain name, most people focus on finding a catchy or keyword-rich name and don’t give much thought to the extension. After all, “.com” is the most popular extension, so it must be the best, right? Wrong. 

In fact, your domain extension can actually have a significant impact on your website’s success. Here’s what you need to know about choosing the right domain extension for your business.

The impact of domain extensions

Your domain extension (sometimes called a “top-level domain” or “TLD”) is the part of your URL that comes after the “dot.” For example, in the URL, the “.com” is the extension. There are dozens of different TLDs available, from “.com” and “.net” to “.tv” and “.io.” And while “.com” domains are still by far the most popular option, that doesn’t mean they’re always the best choice for your website. In fact, depending on your business and target audience, another TLD could actually provide a boost to your website’s success 

For example, if you’re targeting customers in South Africa, a “” domain can help instill confidence by signaling that your website is based in South Africa. When you want to be more location specific, you can always use a “.durban”, “.joburg” and”.capetown” domain. This will tell you audience that you are locally based. Or, if you’re aiming for an international audience, a generic TLD like “.com” or “.org” may be best since it’s recognizable no matter where your visitors are coming from. Alternatively, if you’re targeting tech-savvy users, a “.tech” or “.app” TLD could help set your website apart from others in your industry 

Adding a domain extension can help with conversion

Depending on the domain extension, people view websites differently. While some extensions might be viewed as spam, others might be remembered more easily or be used as references. The ways in which people navigate shouldn’t be taken for granted.

Domain extension and SEO

Choosing the right domain extension for your business website is important because it can impact everything from your SEO to how trustworthy your site appears to potential customers. While “.com” domains are still by far the most popular option, that doesn’t mean they’re always the best choice for your particular business. take some time to consider what TLD will work best for you and make sure to choose one that aligns with your business goals.

Learn more about domain extensions from this blog post.



What domain extension is the best?

You can only register domain names that are still available for registration. Follow this article to guide your decision.

What difference does the domain extension make?

When choosing the ideal domain extension, there is no one size fits all solution. The best course of action is to weigh your alternatives and select the extension that best suits your company.