Your business website is a very important asset to your business. When creating a site, choosing your website domain is a very important decision.
Domain names are essential on a basic level since the Internet’s addressing method is ineffective without them. Every computer on the internet has an IP address, which is a four-number string separated by periods, such as 18.104.22.168. Because memorising all of your favourite websites’ IP addresses would be extremely hard, a group of computer experts devised the domain name system to give each numeric IP address a distinct name.
Domain names, however, are much more than a technical shortcut. For your business, a short, memorable domain name might mean the difference between a thriving digital presence and get lost in cyberspace.
Advantages of a creative website domain name
A domain name helps to establish your brand
A domain name, more than anything else, may help you raise brand awareness. When your domain name is the same as your company name, it helps customers remember and return to your site. Customers will remember your name and pass it on to friends, making it easier to earn business through word of mouth.
A domain name gives your business credibility
Having your own domain name gives your business a professional appearance. You’ll end up with a URL like www.yourisp.com/-yourbusiness whether you publish your site through an ISP or a free web hosting provider. This generic address lacks the trustworthiness that a www.yourcompany.com domain name does.
Given the prevalence of shady websites on the internet, you’ll want to do everything possible to demonstrate that your small business is one that customers can trust and that deserves their money. Why should customers believe you put any effort into providing great products or services if you are unwilling to pay the money to register an acceptable domain name?
How to choose a great website domain name
Your brand expresses everything about you, including your beliefs, identity, and the services you offer to provide. What makes you think your domain name should be any different? Before you choose one, you should familiarise yourself with the many styles and types of domain names available so you can make the best option for your needs.
To avoid client confusion, a new startup business should choose a domain name that is similar to—or better still, matches—the company name. Before presenting yourself to the world, this is a perfect time to choose a name for your company that is both unique and available as a domain.
Domain name length
A domain name that is simple and easy to remember is always better. The ideal length is between 6 and 10 letters, with 8 being the sweet spot. Longer, more descriptive names should be avoided in favour of shorter, more typeable names. The longer the domain, the more likely it is to be misspelt while typing. Also, be wary of letters that don’t generally link together or are confusing when combining words in a domain, such as expertsexchange.com for the site Experts Exchange. This isn’t ideal. Hyphens and digits should be avoided because they can confuse and frustrate users. Remember that simple is better.
Keywords are important
Keywords are words in a domain name that are linked to the product or service. An Exact Match Domain is another name for this (EMD). Although most people believe that employing keywords or EMDs will drive traffic to their website, Google’s algorithm has changed in recent years to favour sites with a strong sense of branding over those that only use keywords. It is Google’s method of filtering out “noise.”
Using keywords in a website domain isn’t always a bad thing. From a marketing standpoint, you know exactly what best-vacuum-cleaners.com sells, but be wary of being labelled a spammer. This may have a detrimental impact on your Google ranking.
A final thought on website domains
Whatever size business, at any point of development, needs a compelling domain name. It should lure customers with a catchy phrase or unique title, foster a sense of professionalism and contentment, and set your company apart from the competition. Consider it like choosing a company logo; the two should complement each other. Your domain name should be straightforward, distinctive, and reflect your brand.