If you’ve decided to finally start your online store or are seeing the growing need to take your existing business online, you’re going to have to choose a domain name for your website. When registering a domain name for a business, you have to take into account several factors. From location to brand identity, as well as longevity, there are a lot of factors to consider.  

These are the top 3 things to keep in mind when selecting your business domain name.  

Use keywords in your domain name

Conduct keyword research to determine what your potential audience type into a search engine to find a business that offers the product or service that you do. Incorporating your primary business keyword to your domain will set you up to being ahead of the game in terms of SEO.

There are various ways to conduct keyword research. Here are some easy-to-use tools that can help you determine the keywords you can include in your domain name:

Google Trends Explore



Answer The Public

Keep it short and easy to spell

Keeping it short and simple is very important when you choose your domain name. You want your business website to be memorable, unique, easy to say and spell. When you make your website name too obscure, you run the risk of making your business unintentionally niche.

The best tip to keeping it short is to answer the following questions:

  • What is the first thing that comes to mind about the product or service you offer?
  • What is your distinctive brand feature?
  • What do you want customers to remember about your business?

If your domain name can answer all these questions and still remain short and easy to spell, you’re on the right track!

Leave room to expand

No matter how small your business is or whether you only operate regionally, you should always leave room for expansion. The domain name you register should be able to accommodate expansion.

Even though you would prefer to choose a .co.za domain to demarcate that you operate nationally, it would be advisable to also register a .com just in case your business expands; then you already own the domain.

Whether you’re starting a personal blog, a portfolio or a business, it’s always imperative to think ahead and be intentional when you register a domain. Try your hand at building your e-commerce website with our online store web builder, and your store could be live in under 10 minutes.