Does my business need an e-commerce website?

Every day, more and more customers are choosing to make their purchases online which is essentially changing the way businesses sell products and services. With that being said, having an e-commerce website is quickly becoming non-negotiable for businesses that wish to stay ahead of the competition and capture as much of the market share as possible. If your business lacks an e-commerce website, it may be left behind as competitors rush to capitalize on consumers’ increasing preference for online shopping. An effective e-commerce website can increase sales and help you connect with potential customers all over the world, so investing the time and resources into setting up a well-functioning digital storefront can pay huge dividends in the long run.

Below we will look at the various steps to setting up a winning e-commerce website:

Choose your content management system

When building an e-commerce website, choosing the right CMS is essential – it’s the foundation of any website. There are many great CMSs available, such as WordPress, Shopify, and Squarespace, yet they each provide advantages and disadvantages depending upon the size, scope, cost, and scale of the project. Selecting the best CMS for your business needs involves looking at features such as design templates, payment gateways, content management tools, and analytics integrations to name a few. Each platform comes with pros and cons which must be considered carefully before making a decision. A key factor for any business should be budget limitations: some platforms can require high initial outlay costs but offer long-term scalability or have tailored plans for businesses of different sizes. Choosing a CMS wisely can lead to effective ROI and future-proofing your website; critical considerations when launching an e-commerce business.

Purchase your domain

When you have decided on a Content Management System for your website, the next step is to register and purchase a domain name. This means that your website will have a specific URL or address- so customers can find it online. 1-grid can help you to check which domain names are available, as well as register and purchase the domain name of your choice. You will also be able to set up hosting and email addresses in accompaniment with the domain name registration. As domains are available on a first come first served basis, secure the domain name you want as soon as possible to avoid someone else taking it. With 1-grid all this is easy, fast, and cost-effective, allowing you to secure the rights to your perfect domain quickly and conveniently.

Select an e-commerce theme or create your e-commerce website

Now that you have registered your domain, it is time to build your website. Building a website can be an overwhelming task. With 1-grid, you have a number of options for making your project successful. With their range of features, you can easily adapt the functionality to suit your e-commerce needs. If that’s too much for your schedule and expertise, you even have the possibility to book a professional from 1-grid to help build out your website from scratch. This way, you will have professionals behind you every step of the way until your online store is ready for customers. So if it feels intimidating to handle web development on your own – with 1-grid there are top-notch solutions available just waiting to help you grow!

Customize your site and create product listings

Selling your products online is a great way to reach potential customers from all over the world. To successfully do this, you will need to customise your site and create product listings that attract the attention of visitors. Doing this can take a bit of effort on your part, but with careful planning, it can yield amazing results. Start by creating an easy-to-navigate website for customers to explore, then carefully curate product listings that provide clear descriptions and good images. This should make it straightforward for customers to quickly make a purchase decision. Furthermore, providing additional features such as loyalty programs or special offers can help target more audiences and drive more sales. With the right strategies in place, selling your products online can be beneficial for both you and your customers.

Set up a payment gateway

If you’re looking to take payments online and seamlessly sell your products or services with an e-commerce website, setting up a payment gateway is the most important step. Without this, consumers will not be able to purchase your items, so it’s crucial to make sure the process is secure and efficient. 

Payment gateways provide a secure solution that allows customers of all kinds to send money digitally through their credit cards, debit cards, or other banking systems without any risk of data compromises. Not only that but they also have numerous features designed to simplify the checkout process and ensure customer loyalty. Furthermore, payment gateways can help you save costs on processing fees from traditional methods making them a reliable solution for selling your products or services online.

Test and launch

Once you have created your e-commerce website, the most important thing to do before you open it up to the public is to test and launch it. This process ensures that customers can access your site, browse through product categories, add items to their carts, checkout with accurate prices and payment information, and complete their purchases online with a secure connection. 

During this critical step in the process of launching an e-commerce website, it is essential that customer experience be taken into account. Testing the user interface and functionality from start to finish will help quickly identify any potential problems so they can be resolved prior to launch. 

Taking the extra time to thoroughly test will pay off by providing customers with a smooth and hassle-free shopping experience that increases their confidence in your site and encourages them to return for future purchases.


Ecommerce website FAQs

Can I build an e-commerce website on my own?

You can build your very own website with the 1-grid web builder. With easy-to-use drag-and-drop functions, you can set up a website in minutes.

How much does it cost to build an e-commerce website?

The price will vary depending on which package you choose. See here for our current prices.

What are the requirements to build an e-commerce website?

Building a successful e-commerce website requires far more than just a snazzy layout and visually appealing color schemes. Security is paramount; after all, customers need to trust that their personal information will be kept safe! An SSL Certificate should always be activated so that transactions are encrypted and secure – no one likes the idea of their credit card or address details being at risk. You’ll also require web hosting; think of it as renting space to build your store.

What are the essential things needed for an e-commerce website?

First and foremost, you’ll need hosting and a domain name. Of course, payment gateways will also be necessary to securely process orders and transfers from customers. That said, don’t forget about search engine optimization (SEO), social media integration, marketing tools and customer service features as these all contribute to the success of your e-commerce website!

How does hosting an e-commerce website work?

Hosting an e-commerce website is the perfect way to create a space to sell items and services without having the overhead of a traditional physical store. To begin, you must have access to a server that will host your webspace. You will then need to set up your e-commerce software and configure it with settings that make sense for your business model. Once you build out the necessary storefront components and populate them with product information, your site should be ready for customers. 1-grid offer different packages for tailored solutions depending on the size of your online store.