.co.za is a country-specific top-level domain and is the official domain name extension for South Africa. Anyone can register a .co.za domain name if it is relevant to their business. Read on to find out why it’s such a useful domain extension for South African-related companies online.
Why do you need it?
If South Africa is your business or brand’s target market online, then you need to register a .co.za domain name. It shows that you are serious about your South African audience and customers.
Google likes it too!
Having a country-specific domain can help you rank better in Google’s search results. Google has a South African version, and when searchers restrict their searches to South Africa only, your chances to rank higher are better with a .co.za domain.
Increase your chances of getting found online
Remember, the more domain names you own, the better your chances are of getting found online. Make sure you register a domain that is generic (gTLDs) such as .com or .org for your business too!
By having more than one domain name, you also decrease the chances of your competitors registering domains relevant to your brand. It’s one of the simplest ways to own more brand space online.
How to get a .co.za domain
- Search for your ideal domain name
- The results will tell you which domain names are available
- Decide on which domain name you want to be based on what is available
- Click “Order Now”
What else is available?
We always recommend registering a geographic extension, such as .joburg, .capetown and .durban, to let customers know exactly where you’re located in addition to a generic extension, such as .co.za or .com.
With so many TLDs available, you can even make your domain name industry-specific. Have a plumbing or photography business? Try a .photography or .plumbing!
In summary
A .co.za domain extension is useful for the following reasons:
- It shows your business is related to South African customers
- It is valued by Google if you’re trying to reach a South African audience
- It increases your brand visibility online
- It is simple to register
If you are unsure of what a domain is or what a .co.za domain can do for your South African business, feel free to contact one of our friendly consultants for advice: 021 200 1200.
