By now we all know that having a presence online for any business is vital to success. From owning a website to building social media awareness, being online is what gets a business noticed. But building a business website isn’t second nature to a lot of us. Do you know what every business website needs? Or what makes a good website for business?
Luckily, we’re here to guide you through creating a business website for beginners. While there are a few technical aspects to getting a website up running, they’re in fact rather simple to understand. Below are the absolute basics of building your first business website.
Choose your domain name
While you might think building your website starts with a content management system like WordPress, it in fact all starts with your domain name. A domain name includes everything you see when looking at website’s URL structure, and is broken up as below:
- The prefix: The Hypertext Transfer Protocol Secure or HTTPS, home to your SSL certificate that secures your domain
- The Subdomain: A domain prefix shown as “www”, short for World Wide Web
- Name: This is what you choose to call your new business website
- Extension or suffix: The ending of a URL such as .com or .co.za. This defines or categorises the type of website and is used to specify the region you operate in code
Your domain name is the first thing potential customers will see of your business online. Make it as easy for online browsers to find you and remember you the next time they search for your product or service by choosing a domain name related to your business. Once you’ve chosen a name, domain registration is as simple as searching for the name to make sure it’s available, and then purchasing it!
Choose a web hosting provider
Web hosting sounds a bit technical, but the service is the only way your website can live online and be available to users 24/7. Web hosting is essentially the virtual space dedicated to storing all your website’s data and files.
Luckily, you can both register your domain name and purchase your local hosting with one web hosting company and set them up simultaneously. Plus, as your business grows, your package can be scaled up. You can upgrade your web hosting as and when you need to.
Build your website
Now is the time to build out your actual website, the face of your company online! You can choose to either opt for professional website design from scratch, or if time is of the essence and you already have a template in mind you can choose to use a DIY website builder. Below are the key elements you need to have on your e-commerce website:
- An easy to navigate menu
- Clear call to actions
- An insightful and informative blog
- An Easy to find ‘contact us’ page
Take the website development stage seriously as it is your digital first impression, but also enjoy the process of creating your very first business website.
Set up payment processes
The final basic element of building your first website is to set up online payments. Contactless payments are becoming the way of the future. With the ongoing battle against COVID-19 and the popularity of online shopping, paying for goods and services online is no longer a nice to have but a must have.
Fortunately, there are many safe and simple options to offer clients and customers that are easily integrated into your website. And if you use a website builder, options from credit card to EFT are already integrated.
Once your website is set up and ready, it’s time to click publish! Your business website is ready to go and to welcome new and existing customers.