From clothing, to handbags, Luamie Designs has used the pandemic to diversify! It all started with a passion for fashion and when the client grew significantly on Facebook, it was time for a website. A quick feature on Kfm’s Bizboost and this local design business has a brand new website curtesy of the 1-grid web builder.

Keen to know more? We got all details about how the business started, and any tips for new entrepreneurs in SA.

Tell us more about your business?

Luamie Designs is a small Fashion design studio that focuses on creating statement pieces that will add a little fun to your everyday wardrobe. It is also the home of the AMIE Handbag and Accessory range. AMIE pronounced “ah-mee” means female friend in French, and what better friend to have than a gorgeous handbag. All AMIE products can be made in any of our available fabrics and in Genuine or Faux Leather. All items are made per order, but we will soon be carrying stock for you to choose from as well.

How did your business start?

I started out making clothing, evening dresses and wedding dresses about two years ago, but when Covid-19 hit I decided to make items that were easy to order online and can be delivered straight to your door, I have been wanting to try and make handbags for a while and this seemed like the perfect opportunity to start. It took off immediately and has been super successful since then.

What was the biggest challenge you faced when starting your business?

I would say it was to make people aware of my products. I started advertising on Facebook and it really helped me create a client base. Now that I have my own website it will help me create an even wider client base.

What challenges has your business faced as a result of COVID-19 and lockdown in South Africa?

When lockdown hit I was still making clothing to fit customers, so suddenly I was unable to fit anyone and work dried up quickly. I started my handbag range because it was something you could order online and have delivered straight to your door. It turned out to work much better than expected and now I only make accessories that are one size fits all.

What do you think 2021 has in store for your business?

I believe my business will grow even more within this year. Now that I’ve had the opportunity to create my own website I have a more professional presence and I will be able to reach more people. I am also able to sell my items at some brilliant Cape Town markets, so I am super excited for this year.

When did you move your business online?

I started using social media as soon as I could, but I have only recently been able to create a website.

What advice do you have for people who want to start their own business?

Don’t be scared, always do something you yourself are passionate about. Maintain excellent customer service. If you communicate well with your customers they will be more likely to share their experience with your business with their friends.

Where did you hear about 1-grid?

I heard about 1-grid on Kfm.

What made you choose 1-grid?

was lucky enough to win a free website with them for 6 months via Bizboost on KFM. I will definitely continue using them after the 6 months.

In summary, what is your impression of 1-grid?

It has been very pleasant. Great customer service and a very user friendly website builder. That’s exactly what every new business needs.

Would you recommend 1-grid to your friends and family?

Yes, indeed.

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