President Cyril Ramaphosa addressed the nation on the 17th of June regarding the next phase in the country’s fight against COVID-19. The next stage in the country’s efforts of tiering down from the national lockdown is Advanced Level 3 Lockdown. This new phase will see several businesses that were formerly not allowed to operate, start to gradually open their doors.
The following businesses will be permitted to operate:
- Restaurants will open and allow sit-downs
- Accommodation facilities that are accredited and licensed
- Conferences and meetings for business purposes
- Cinemas and theatres
- Personal care services
- Non-contact sports
- Contact sports training only
When will Advanced Lockdown Level 3 Commence?
President Ramaphosa has not announced a definitive date as of yet, because there are other factors to take into account. He said it would be announced after meeting with industry representatives, scientists and consultations with premiers.
The business of beauty
Yes. You as a consumer can finally get your favourite beauty treatments and haircuts under Advanced Level 3 Lockdown. There are strict health and safety regulations to follow as we are not in the clear of COVID-19 yet.
Beauty business owners have an opportunity to make up for the lost income during the Coronavirus lockdown. Making sure your business has visibility will ultimately lead to more customers and more money. We have 3 tips that will help you boost your beauty business so you can make then most of Advanced Level 3 Lockdown.
Build an e-commerce store
If your business does not have a website, now is the time to get your business online. Your competitors are online and if you want to even the playing field, get a website. The Coronavirus pandemic has caused a massive surge in internet usage globally, and online visibility is essential. Our e-commerce website builder allows you to:
- display your services or products,
- take payments safely
- schedule appointments
- build your e-commerce website in under 10 minutes
- have professional email accounts to communicate with customers or team
If you don’t have a website, this is how to get started:
- Register your domain with our easy domain search and registration
- Choose your web hosting package
- Get our online store web builder
If you already have a website, consider moving to an e-commerce platform and take advantage of the convenience of setting up appointments through your website, securely taking deposits and payments as well as providing detailed imagery and information about your services and products.
Here’s a demo of how barbershops and beauty salon owners can build their own websites:
Give your social media some attention
There are a few things you can do right now to increase your social media engagement. Our Marketing Professional, Craig Fester did a whole webinar on how to market your business on social media.
- Identify your audience
- Create compelling content that resonates with your customers
- Experiment with different content types
- Engage with the audience on a human level
- Add video content to your social media strategy
Run a promo
Running a promotion to kick-off Advanced Level 3 Lockdown will introduce your business to new customers and ensure that your business remains busy during the rest of the Coronavirus pandemic. You can do a bring-a-friend promo, a percentage off, or a first-time buyer promotion. Here are the types of promotions you can utilize:
- Discounted promotions
- Flash sales
- Buy more, save more
- Product giveaways
- Loyalty points
Be sure to advertise your promotion on your website and across your social media platforms.
With relaxed restrictions comes more responsibility and you need to make sure that your business adheres to all the health and safety guidelines, as well any additional guidelines that may be in effect when Advanced Level 3 Lockdown is in effect.