As we anticipate moving to level 3 lockdown on the 1st of June, business owners should not rest on their laurels when it comes to their online marketing. Online shopping numbers are projected to rise still, and people will still be practising social distancing; meaning everyone will still spend the majority of their time on the internet. Your business needs an online presence to engage with customers, increase visibility and resume operations.
As part of our webinar series this week, we conducted a Facebook live on frequently asked questions. Our favourite marketing professional, Craig Fester, answered a question that we get asked a lot at 1-grid.
Where do you advise people to start when building their websites?
What are your business goals?
Defining what your business goals are is an excellent point of departure. Determine your brand identity and who your target audience is. It’s also a good idea to know who your competition is; conduct a thorough competitor analysis. You might find opportunities in areas where your competitors they fall short.
What are the technical requirements for starting a website?
Getting your business online requires you to have a domain, web hosting and an SSL Certificate. 1-grid has all these technical elements taken care of. If you’re not technologically inclined, our fantastic customer support team will set you up.
DIY Web Builder or Professional Web Design?
Firstly, you need to decide whether you’re doing it yourself with our immaculate web builder or would instead employ the services of a professional website designer. Then, map out the pages that you plan on having on your website and write objectives for each page.
How do I market my business website online?
Set up your online marketing channels – Google Analytics, social media pages, and invest in Google and Facebook paid advertising. The goal for your online marketing is establishing your brand identity and also bringing people to your website.
How do I measure my online marketing efforts?
It’s essential to set goals every month and to challenge yourself. Get familiar with your analytics and identify areas of improvements.
This is a summary of the main points but watch the webinar for a more detailed account of how you can start building your website.