If you’ve been living under a rock, you probably haven’t seen the increasing number of South African tweeps talking about a new app called Clubhouse. A combination of being isolated due to lockdown restrictions and needing safe online spaces have made for the perfect landscape for apps like Clubhouse to thrive in the current internet climate. Apps like Zoom and TikTok have also been hugely successful in the past year thanks to the global pandemic and people’s need to connect. 

Officially launched in April 2020, Clubhouse is a fusion of various social media functions; talkback radio, conference calls and popular app Houseparty. Clubhouse founders Rohan Seth and Paul Davison created the audio-chat app for two types of people: talkers and listeners. The primary function of the app is talking, meeting and sharing ideas. 

The app has amassed a whopping 10 million users since its inception in 2020, and there are no signs of slowing down. Social media giant Twitter is in the beta process of rolling out a similar app, Twitter Spaces, to rival Clubhouse. Clubhouse has managed to draw the likes of Mark Zuckerberg and Elon Musk to be guests at one of their popular shows. If you aren’t on Clubhouse yet and are intrigued about what this app is and why you need to get on the bandwagon, we’re answering some frequently asked questions and giving you some tips on how your business can benefit from this new social media app. 


Frequently Asked Questions About Clubhouse: 

What is Clubhouse? 

Clubhouse is an invite-only audio-chat app available for iOS users. The real-time ephemeral voice conversations happen in designated rooms, and you are unable to record the conversations. You can join or start conversations about various topics across a wide range of subjects in a conference call format. Except there are no pictures, videos or texts, Clubhouse is purely voice. 


How do you get into Clubhouse? 

The app is invite-only, meaning that you need an invite from someone who already has an account. Plus, the app is currently only available for iOS users, but there are plans to expand and include Android users. 


How do you get a Clubhouse invite? 

The easiest and quickest way to get into Clubhouse is if a friend who already has an account invites you. Otherwise, you can download the app and sign up. Your name will get placed on a waiting list, and there are no guarantees on when your account gets activated.


How does the Clubhouse app work? 

Clubhouse allows you to create or join rooms where you can chat with other users via conference calls. You’ll see a list of different rooms and participants when you open the app. And you can tap one of the rooms to enter. You first enter rooms as an audience member, and if you have something to say or add, you can “raise your hand” and one of the speakers will allow you to speak. 


Why is Clubhouse popular? 

In the short time Clubhouse has been around, it has amassed over 10 million users and famous people like Oprah Winfrey and Drake. The app’s exclusivity and live audio mechanism make it feel more intimate than other social media platforms. 



Tips On How To Make The Most Of Clubhouse For Your Business

Clubhouse is an interactive social media app that allows you to build relationships with customers, get instant feedback and have meaningful conversations with thought leaders in your industry. We’re giving you tips to help you get ahead of the Clubhouse curve and use this app effectively for your business. 


Join The Right Clubs And Chatrooms 

Create and join rooms about topics that you are interested in and that centre your business. Talking about something you are passionate and knowledgeable about will establish you as an expert in that topic. Other users who are interested in the same topic will read your profile and follow you. You can then start rooms about your chosen topic, and your followers or customers can join in.


Learn From Experts 

Participating in chats about your industry will be eye-opening, and you’ll get advice from experts in your field for free. You can learn about a wide range of topics relating to your business and get to hear how other business owners have overcome challenges that you might be facing.


Obtain New Business

Ensure that the rooms you enter are relevant to your business. Choosing a room with less than 20 participants increases the chances of obtaining new business. You can participate and answer questions from potential customers easier with a manageable number of guests in the room. 


Connect With Investors 

Clubhouse is known for having venture capitalists on the platform and starting a room about your business, and talking about it can allow you to build relationships with investors. The app allows start-ups to be in the room with investors, and you need to be ready because the right person could be listening at any time. It also helps to have your business registered with CIPC if an investor shows interest. People looking to invest in small businesses prefer to invest in registered businesses because it gives legitimacy and shows a level of seriousness.


Get Customer Feedback

Small businesses thrive on getting valuable feedback from customers. Feedback allows you insight into the necessary improvements that your business needs. Clubhouse can be the channel where you get feedback from customers as well as other entrepreneurs. Use the app as a direct line to speak to your customers and implement changes to your business model according to their feedback and advice from seasoned business owners.


Clubhouse can also be very useful at keeping you updated with current news and events in your industry. Like any new social media app, you will learn through trial and error. Take chances and don’t be afraid to fail and you’ll ultimately learn and get it right. Plus, social media is about making connections and having fun, so be sure to enjoy the insightful conversations that you have with thought leaders in your business realm and customers, because that’s how your business will grow.