Small business hub, NSBC, created #SmallBizFriday to help SME’s attract new customers and raise consumer awareness on the importance of supporting small businesses. Are you thinking along these lines, ‘but why would they create an entire day focused only on small businesses?’.
According to banking.org.za, a whopping 91% of the country’s formalized businesses consists of SME’s. In short, SME’s are the backbone of our country’s economy.
We understand that owning a small business comes with its challenges but once you get over the hurdle of just starting, the journey becomes exciting.
In this digital era and the dawn of social distancing, every single business needs to be online.
For small businesses, in particular, an online presence can be a game-changer.
Investing in your online presence as a small business can help you in the following ways:
- Build brand trust and credibility;
- Reach new customers;
- Be operational 24/7;
- Cost-effective marketing.
If you’re starting a business or your website traffic has plateaued, 1-grid is the online marketing plug.
Our clients entrust us with bringing them tools that not only make the online transition seamless but also help grow their audience and as a result, increase revenue.
So, what essential tools do you need to get started?
We will be telling you about three essential small business tools that every SME needs in their arsenal to grow their online presence.
First impressions do count, and your company website is one of the first encounters that a potential customer has with your business.
You want to ensure that your website represents your brand image, is easy build, manage and needs to be accessible 24/7 – this is possible with 1-grid’s mobile app.
This user-friendly DIY web builder allows you to build a website from scratch in under 10 minutes.
There are no coding skills necessary, and you can drag-and-drop elements to a page to change the look and feel of your website at will.
Add beautiful product images and descriptions, safely accept a variety of payment methods and build or make amendments to your website on any device from anywhere.
2. Website Rank
FYI – Organic traffic is critical in getting new eyes to your website.
When a potential customer types a search query that is related to a product or service that you offer, you want to be on the first page of the search results.
SEO will bring traffic to your website and present the opportunity for exponential growth in your business.
You probably don’t have the money to hire and retain an SEO specialist, and with Website Rank from 1-grid, you don’t have to.
Drastically improve your organic traffic with our SEO tool, Website Rank, by yourself.
Website Rank is like your personal SEO coach; you set realistic goals, Website Rank gives you detailed tasks to complete, and you can your track progress.
It’s that simple.
The audit will give you a general SEO score and let you know what areas need the most attention on your website.
3. Business Email
Your business emails and correspondence are an extension of your company’s image – a generic Gmail account, will not give the best impression of your business.
Our scalable Business Email solution adds a layer of credibility and security to your business emails, plus will provide you with a host of tools that will make for effective communication within your team.
You can also create mailing lists and access your work emails from anywhere on any device. Have a look at these cool email design inspiration ideas.
Give your small business a leg up on the competition by investing in your online presence; we are behind you every step of the way!