Retail giant Pick n Pay announced that they had acquired South Africa’s first alcohol delivery app Bottles. The acquisition comes at the heels of Pick n Pay partnering with Bottles throughout the COVID-19 lockdown to offer same-day delivery of groceries and other lockdown essentials. According to Pick n Pay CEO Richard Brasher, the acquisition will be complete by November.

The rise of online shopping during the COVID-19 pandemic and subsequent lockdown in South Africa sparked a massive move to digital for many companies, including Pick n Pay. The retail giant was able to provide on-demand grocery services within a week after lockdown commenced thanks to partnering with Bottles.

Brasher added that:

“The Grocery Essentials offer has been hugely popular with customers, building on Bottles’ achievement as the best-rated app by customers in the sector,”

Bottles launched in 2016 as South Africa’s first on-demand alcoholic beverage delivery app and partnered with Pick n Pay in 2018. The COVID-19 lockdown ushered in the alcohol ban, and the alcohol delivery app had to be agile, and, within four days of the lockdown commencement, they started offering on-demand groceries and household essentials.

The decision to move to groceries and household essentials has seen Bottles experiencing immense growth. The app has since seen over 700,000 downloads and more than 350,000 registered users. The Bottles acquisition comes after Pick n Pay competitor, Checkers, launched their online shopping app Sixty60.

Online shopping is showing no signs of dying down, and most businesses are moving their operations online. Consider taking your business online or developing your app. In the digital COVID-19 era, customers want convenience and accessibility.