If you’ve always toyed with the idea of starting a YouTube channel, International World Creativity and Innovation Day would be the perfect time to make it shake. With the COVID-19 pandemic and national lockdown in full effect, people are spending more time on the internet behind computer and smartphone screens. There’s a hunger for fresh content, and video streaming platforms are reaching record numbers during the lockdown.

A YouTube channel can be an excellent avenue for creators to make additional income. As well as complement your business’s content plan. Video content must form part of your company’s content strategy. Video content is easy to digest, engaging and sharable on other social media platforms. 

Whether you want to start a personal YouTube channel as a creative outlet or get your business channel off the ground, we have a few tips to get you started. 

Find your niche 

Decide on the subject matter of your channel. If the channel is for your business, this is an easy one. But for a personal channel, it’s essential to find a topic or theme that you’re passionate about and can add value to your potential audience. Finding your fit might take time and a bit of trial and error – patience will take you far.

  • Find your subject matter.
  • Know your audience

What equipment do I need to start?  

For a personal channel that you’ll be using as a creative outlet, the most prominent YouTubers suggest that you start by taking your videos with an excellent smartphone. Investing money in expensive equipment from jump is not a good idea because your channel won’t be bringing in any income just yet. Only channels with over 1000 subscribers can be monetized and before that, you don’t have control over the number or placement of ads in your videos. If you don’t have a camera, then invest in the newer iPhone or Android smartphones. A good quality phone is an investment because you do need a phone with all the video and social media capabilities to grow your channel anyway. 

For a business channel, you maybe have a bit more budget to spend on your channel, but it’s not advisable to spend too much without justifying that cost. Instead, start with what you have and invest more as you see positive results. 

  • A digital camera or a smartphone with excellent picture quality
  • Lavalier Microphone
  • A clean backdrop
  • Lighting (ring light or natural light)

How to create a YouTube channel 

Creating a channel on YouTube is easy: 

  • Sign in to the YouTube app with your Google account (if you don’t have one, you can create it within the YouTube interface)
  • Click ‘Sign In’ or Create Account
  • You’ll get prompted to create a Gmail account
  • When you’ve followed all these steps, you essentially have a YouTube account

The next step is to verify your account. Verification is needed if you want to post videos that are longer than 15 minutes and to personalise your thumbnails.

Steps to follow when verifying your channel:

  • Log into YouTube and click your channel icon on the top right
  • Click the gear icon
  • Click view additional features links
  • Click verify
  • Specify your location and your preferred verification method
  • Enter the verification code and submit
  • Click continue and done

Your account is now verified and you can enjoy the perks of having a verified account.

Changing your personal account to a brand account:

  • Click the channel icon in the top left
  • Go to settings
  • Go to add or manage your channel
  • Click on create a new channel
  • Then go back to your original channel
  • Select settings
  • On the settings page select “Advanced settings”
  • There should then be an option to “Move Channel to Brand Account”
  • You will need to sign in again
  • Select the account you want to move it to
  • You’ll get a warning saying that the account will be deleted, select “Delete Channel”
  • Select move channel (don’t worry all your data will transfer over to the new channel)
  • Might take up to 10 minutes to reflect

Start filming

There’s no other way but to start. Start with what you have and where you are. Try your hand at these beginner-friendly video editing software. Practice as much as you can and enjoy the process. 

A great way to create video content that doesn’t require editing is to conduct live webinars. 1-grid has been conducting a series of webinars on Facebook and posting on the company YouTube channel. Webinars are ideal for brands with an established client base and a following on social media.  

Optimize your videos

There are a few tricks you can use to optimize your video when you upload it. Optimizing your video means you’re more likely to pop up when a user searches your targeted keyword on YouTube search or Google. 

  • Rename video file using your targeted and relevant keyword
  • Video title must contain the targeted keyword phrase
  • Tag your video with related and popular tags
  • Create custom thumbnails for your videos 

In addition to the above tips, you must also:

  • Be consistent with your upload schedule
  • Share your videos across your social platforms
  • Engage with viewers in the comment section 

And most importantly, keep at it. Keep creating compelling content, and soon enough, you’ll start seeing results.