COVID-19 has wreaked havoc on many industries, and naturally, small to medium businesses have suffered more than most. The global health pandemic has dealt many small businesses a bad hand; agility and creativity and are among the things that will pull your business through these tough times.
The tongue-in-cheek title of this blog post is all about business owners zeroing in on successfully navigating the challenges presented by the pandemic in their businesses. We’ll be giving you five tips to ensure that your business moves with the times during the Coronavirus pandemic.
Use technology to improve business operations
Leverage technology to enhance your business and move with the times. A good example is that if your small business doesn’t have an online presence, you’re at a disadvantage because consumers are spending unprecedented amounts of time on the internet during the pandemic. Adopting a holistic approach to your online presence can make a big difference:
- Ensure that you have an accessible e-commerce website;
- A cohesive social media strategy;
- An SEO strategy;
- A paid search strategy;
- And a content strategy
Having a website and digital presence is only the first step. If you have a physical store, consider using contactless payment methods to put your customers at ease. Instead of printing out receipts that can potentially aid in the transmission of the COVID-19 virus and wasting paper, email your customer receipts. There are so many ways that technology can assist in making your business COVID-19 safe.
Use social distancing tools
COVID-19 has given most businesses a new perspective on working from home and social distancing. Working from home is now a norm – ensure that you’re using the right tools to set yourself and your team up for success when working remotely. Our Email for Business is an all-encompassing WFH (work from home) tool that has the following features:
- Video conferencing capabilities
- Instant messaging function
- Calendar sync
- Mailing lists
- Team workspaces
Our email solution is a powerful scalable social distancing tool that your business can use during the pandemic and beyond. When you do return to the office, ensure that you use the recommended PPE, maintain the 1.5-meter distance and wash or sanitize hands regularly. Formulate a COVID-19 venue marketing plan with regular safety checks to put your customers as well as your staff at ease.
Build customer loyalty
Establishing a relationship with your customers is crucial at keeping your brand relevant during these tough times. Customer loyalty takes time and consistency to build – it won’t come easy, but it’s worth investing time.
- Blog consistently; provide useful and compelling content for your customers
- Engage with your customers on social media
- Ask for feedback and improve your product or service accordingly
- Strive to provide excellent customer service
- Give discounts or promotions to loyal customers
Encourage teamwork and exhibit good leadership
Working as a team motivates employees to give their best, be supportive of one another and loyalty. Be a decisive and strong leader to inspire your team to get through obstacles – positivity is infectious, and so is good leadership. A healthy and supportive work environment is key to a thriving business.
It is integral that you and your team maintain good health during this time. The WHO (World Health Organization) recommends the following for optimal nutrition during the pandemic:
- Eat fresh, unprocessed food every day
- Drink 8 to 10 cups of water a day
- Avoid eating out
- Eat fats and oil moderately
Part of staying healthy is self-care and developing healthy coping mechanisms for stress.