While most business owners know the advantages of a personalised email address, many still send business-related emails with free email addresses. Email is one of the primary means of communication in the business world today. It is important to make sure that your credibility is reflected in that communication.
You may think starting out with a free email address is an economical way of kicking off your business, let’s look at a few reasons why you should think twice before clicking send from your @free.com.
Apps are scanning your inbox
Did you know that some applications can scan your free email inbox to keep track of your purchases and your personal interests? Don’t believe it? Google admitted in September 2018 that it allows many companies to scan people’s Gmail accounts, read their emails and share their data! Some apps that offer email-related tools and benefits, such as assisting you to organise your inbox or offering price comparisons, can also look through personal emails and use the data for marketing or product research purposes.
You can lose your free email account
Free benefits are nice, but when it comes to your business, it’s better to spend money on a more secure, more professional product. When you have a free email account with your internet service provider, you face the risk of losing your email address when you decide to cancel your internet. Rather opt for email hosting with a trusted hosting company, such as 1-grid!
More email security
The security you get from a free email account cannot be compared to the security you receive from a business email solution. Business email solutions offer more comprehensive security and control over all your accounts and their sensitive information.
Add credibility and trust with a personalised email
This is the most important reason why you should be using a personalised business email address. Potential customers want to know that they are spending their money on a trustworthy company with credible products or services. A free email address can take away from the trust you want to build. Even worse: Your free email address can look like spam and end up in the spam folder, never to be seen by its intended recipients.
Purchase a domain
What is one of the most effective ways of showing you mean serious business? Make your website match your email, of course! Not only will every email market your brand’s name, but it will create a polished front for your business.
The benefits of a professional business email solution far outweigh that of a free email account. You may think it is a more cost-efficient way of doing business, but cutting corners can seriously damage your company or brand.
Have a look at 1-grid’s email hosting packages to find a solution that ticks all the boxes for your business.