WhatsApp has become the primary means of communication for the majority of South Africa. South Africans from different walks of life, and various social standing have one thing in common; WhatsApp makes communicating with loved ones and colleagues easier. People spend an insane amount of time on their smartphones, and the global pandemic and subsequent lockdown have amplified this. The Coronavirus lockdown has forced everyone into staying indoors, working from home and as a result, spending more time on their smartphones. 

We already know the importance of engaging with customers, especially during these tough times. And business WhatsApp can be the perfect tool, in addition to your other business social media, to be accessible and to form strong relationships with your customers. You can also make more money. We give you three actionable tips to help increase sales on WhatsApp business. 

Send broadcast messages and generate leads 

The broadcast feature is a gold mine for generating leads and letting your customers know of new products, promos, discounts or deals. It’s especially helpful because it has no restriction on the type of media you can send. You can send product images, demo videos and links. You can segment customers according to where they are in their customer journey. The segmentations are a useful tool to send personalized promos or user-specific product recommendations. 

Some useful ways to utilize the broadcast messages: 

  • Use labels to segment customers
  • Send broadcast messages with unique tracking links, so you have a tangible way to measure your efforts 
  • Send new product launches, recommendations or any other promotions that you have 
  • Use your business profile to give the customer additional information like your business trading hours and business website

Give outstanding customer support

A good customer service experience can do wonders for your bottom line. Customers generally tell their friends and boast on social media when they get excellent customer service. WhatsApp can help concerning giving customer instant feedback, and you can also label customer support messages and prioritize accordingly. 

The quick reply function allows you to greet as well as reassure the customer that you will be in touch or are in the process of solving their queries. 

Receive instant feedback 

Business WhatsApp can be a great way to receive immediate feedback from customers on points that you can improve upon. Getting feedback instantly without sifting through emails or surveys is an opportunity to improve upon services and acknowledging this to your customer personifies your brand. 

Here is how you can create your business WhatsApp:  

  • Download the WhatsApp Business app from the Google Play Store or iStore.
  • Verify your business phone number.
  • Restore your account from a backup, if you wish.
  • Set your business name.
  • Build your profile. Tap More options > Settings > your business name.